Meet H&M’s new COS
An abbreviation for “Collection of Style,” COS is H&M’s newest retail venture. COS stores will present a more refined (and more expensive) version of the H&M shopping experience, with emphasis on higher quality fabrics and classic styles. Meaning more leather, cashmere and 100% cottton…and less polyester and jerseyknit. Prices, however will remain “down to earth”, although you can certainly expect to spend more than you would in a regular H&M store. COS debuted in London’s Regent Street on March 16, and six stores opened across Europe on March 30.
