Latest happy hour hot spot: the office
The latest from New York’s Madison Avenue — Advertising Age magazine reports that in-house agency bars — look to be all the rage once again. WPP Group’s JWT recently revamped a huge space in its New York office dedicated to its bar; and BBDO’s is still going strong after more than 30 years. Publicis Groupe’s Digitas, meanwhile, has a beer cart that travels the office.It should be noted they are generally nonprofit, offered as a perk for employees, and in most cases serve as a way to promote alcohol brands on agency rosters. During the nonparty hours (we hear Thursdays are the most popular night), many of the spaces are a venue for informal meetings or a place to simply take a breather during the workday.
