Campanha da Grey Espanha para a Associação de Editores de Madrid. Séries de TV + Video Games + Joguinho de celular matam os clássicos da Literatura. Vale pela produção das fotos.

QUIXOTE-ARCHIVE

DOM QUIXOTE
“When you spend all those hours gaming on your mobile not everything you destroy earns you points”.
Save a Book. Read a Book.

MOBBY-DICK-ARCHIVE

MOBY DICK
“When you spend all those hours watching the most popular TV Series in history it’s not just its cast that ends up lost”
Save a Book. Read a Book.

THE-LITTLE-PRINCE-ARCHIVE

LITTLE PRINCE
“When you spend all that time playing war video games, it’s not just your enemies you finish off.”
Save a Book. Read a Book.

Veja as imagens ampliadas aqui.

Executive Creative Director: Antonio Montero
Creative Director: Fernando Riveros/Matías López Navajas
Copywriter: Matías López Navajas
Art Director: Fernando Riveros /Alejandro De Antonio/Jose Carlos Gomez
Illustrator: Ricardo Salamanca

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