Campanha da Grey Espanha para a Associação de Editores de Madrid. Séries de TV + Video Games + Joguinho de celular matam os clássicos da Literatura. Vale pela produção das fotos.
DOM QUIXOTE
“When you spend all those hours gaming on your mobile not everything you destroy earns you points”.
Save a Book. Read a Book.
MOBY DICK
“When you spend all those hours watching the most popular TV Series in history it’s not just its cast that ends up lost”
Save a Book. Read a Book.
LITTLE PRINCE
“When you spend all that time playing war video games, it’s not just your enemies you finish off.”
Save a Book. Read a Book.
Veja as imagens ampliadas aqui.
Executive Creative Director: Antonio Montero
Creative Director: Fernando Riveros/Matías López Navajas
Copywriter: Matías López Navajas
Art Director: Fernando Riveros /Alejandro De Antonio/Jose Carlos Gomez
Illustrator: Ricardo Salamanca
POR 
ENG