Jet Blue: Air on the Side of Humanity

É época de estréias de temporadas de séries americanas e a Mullen já reservou 39 delas para sua nova campanha para Jet Blue, “Air on the Side of Humanity”, produzida pela Hungry man. Apesar de estar “ao lado da humanidade”, a estrela é um pombo, numa analogia bem desenhada, falando sobre frequent flyers, espaço entre poltronas e serviço de bordo de uma maneira simpática.

http://youtu.be/N8TWEeWuKJI

A campanha vai estar presente também no online e no mobile, com ações interativas como, por exemplo, aprender a falar pombês, sabe-se lá como é isso.

Há também uma ativação via Facebook chamada Central Perch, para enviar mensagens por pombos. Virtuais, infelizmente.

Ficha técnica enorme depois do jump (aliás, por que será que esses créditos estão cada vez maiores?)

CREDITS
Client: JetBlue Airways
Spot: “Air on the Side of Humanity”

Agency: Mullen
Chief Creative Officer: Mark Wenneker
Executive Creative Director Tim Vaccarino
Executive Creative Director Dave Weist
Group Creative Director Dylan Bernd
Sr. Copywriter Jack Collier
Writers: Evelynne Scholnick, Nick Olish
Sr Art Director: Dan Madsen
Art Directors: Jay Spahr, Mauricio Perez, Kara Noble
Digital Designer: Scott Petrichko
SVP, Creative Technologist: Christian Madden
Creative Technologists: Dave Lee, Stefan Harris, Joe Palasek
Executive Director of Integrated Production: Liza Near
Head of Broadcast Zeke Bowman
Producer Vera Everson
Sr Digital Producer: Kim Ryan
Digital Producers: Heidi Laidlaw, Charley Perkins
Experience Designers: Hoon Oh
Group Account Director Drayton Martin
Account Director Jill Rugani
Account Supervisor Hannah Moore, Cece Wedel
Senior Account Executive Molly Barag
Assistant Account Executive Vish Chandawarkar
Animation Designer: Veronica Padilla
QA: Ryan Nelson
Copy Editors: Ashley Rumery, Eric Maus, Rebecca Rehbein
Strategic Digital Analysts: Steve Sandiford, May Liu
Sr Computer Artist Kathryn Lane
Project Manager Niha Reddy
Production Supervisor Mark Gardner
SVP Group Media Director Keith Lusby
VP Associate Media Director Chris McLaughlin
Senior Media Planner Lauren Atkins
Assistant Media Planner Charlie Weickert
VP Group Digital Media Director Jade Watts
Associated Digital Media Director Rachel Allen
Digital Media Supervisor Erin Kelly
Digital Media Planner Caroline Caterine
Account Director PR Jaclyn Ruelle
Account Supervisor PR Christina Simmons
Account Executive PR Arianna Rubinstein
SVP, Group Strategy Director Fredrik Sarnblad
Senior Planning Analyst Chris Plating
Senior Brand Strategist Lirra Schiebler

Production: Hungry Man
Director Hank Perlman
Executive Producer Mino Jarjoura
Producer Martha English
Director of Photography Tom Richmond

Editorial: P.S. 260
Producer Laura Lamb Patterson
Editor JJ Lask
Assistant Editor Colin Reilly, Joe Simmons

VFX: Brickyard
Executive Producer Kirsten Andersen
Lead VFX Artist Geoff McAuliffe, Jimi Simmons
Animation Director Anders Beer

CG: General Gau & Brickyard VFX
Executive Producer Kirsten Anderson

Music: Original Music by Human

Audio Post: Sound Lounge/Soundtrack
Sound Design/Mixer Tom Jucarone, Glen Landrum, Mike Secher