E a Wieden+Kennedy já começa o ano dando um chacoalhão nas mães, colocando no ar o novo comercial de Old Spice no intervalo do jogo entre o Packers e o 49ers.
Segundos depois os comentários chamando de “creepy”, “disturbing”, “offending” , “the worst ever” e “brilliant” já pipocavam pelas redes.
“Old Spice transforma meninos em homens, meninas em namoradas e mães em pura tristeza”.
É a síndrome do “ninho vazio” em forma de comercial.
http://www.youtube.com/watch?v=JEbpbNTkIdk#
Não resisti e fui atrás da letra.
Oh I didn’t see it coming but it came in a can
Now my sweet son sprayed into a man
Mine too and hey we know just who to blame
When our sons have fun with women and misbehave
Old Spice! Sprayed a man onto my son
Now he’s kissing all the women and his chores aren’t done
He was just my little sweetie, tiny fingers, hands and feeties
Now he’s touching kissing feeling all the women because
Old Spice!
New sprays!
Sprayed a man on my son. Now he smells like a man and they treat him like one
POR 
ENG