A última vez que escrevi alguma coisa à mão acho que foi em 2007, na época que usava cheque. E minha letra já parecia com letra de médico.
Essa é a história contrária, de um cara sensacional, com uma letra incrível.
O nome dele é Bruno e vive em Bordeaux, a famosa região dos vinhos, na França.
Bruno é um letrista talentosíssimo que faz letras, logos e brasões à mão, um estilo bastante explorado mas com muita variação nos resultados.
Mas parece que não é o caso do Bruno, que tem uma consistência de bons trabalhos há anos. Já trabalhou para grandes marcas como Levi’s Rip Curl, Nike, Quicksilver, Fuel e muitas outras do universo dos motociclistas, menos famosas. É um Diretor de Arte da velha escola em que se aprendia a desenhar letras antes de aprender a digitá-las em teclados, apesar de não ser velho. Um espécime difícil de se encontrar hoje em dia.
Um de seus trabalhos mais populares foi uma série de capacetes maravilhosos que pintou e que circularam bastante pela internet, mas todo seu trabalho é demais e vale a pena conhecer mais.
Dê uma passada pelo site do Bruno e veja um monte de imagens com o making of das artes.
Abaixo, uma entrevista em inglês, que o pessoal da Entreprenerd fez com o Bruno.
I came across BMD on Behance. His hand lettering/illustration style reminds me of old school sports logos, or barber shop posters. Really, really, f*cking cool… you just have to see it for yourself.
I hit him up with an email and it turns out his name is Bruno and he lives in France; so I thought I’d interview him. Fortunately, I have a close friend who’s from France, and he was able to translate the interview questions from English to French for Bruno, and then translate the answers back over to English for this interview. Thanks Alex.
This guy is super talented and he deserves more recognition. Enjoy.
what is your favorite resource for gathering textures for your illustrations? Do you make your own or do you use online resources?
I use backgrounds that i create myself, or I scan photos that I shoot. Sometimes I also use textures that I find online.
What does you work space look like and what tools do you use?
I work in an artist studio that i entirely renovated. Wood and steel beams, with a lot of personal objects. Right next to my desk there is an old french motorcycle from 1934 that has always belonged in our family.
You have such a unique style, when you get stuck creatively, what or where do you seek inspiration?
I find a lot of my inspiration in books. I’m passionate about collecting books. I also love travel, music, and art.
How do you digitally transfer your handwritten type (scanner, photo)?
Once the drawing is done I scan the writing/drawing/painting using the max dpi to conserve the authenticity of the original.
How often do you turn your hand-drawn stuff into vector, and how often do you keep it raster?
Depending on the effect i’m looking for. If the typography is done by hand, I won’t vectorize it, so that I can keep the brush effects. I can vectorize typography created from a felt pen.
Your hand drawn lettering style is very unique. What is it about the style that appeals most to you? What made you realize it was “yours”? Are you ever afraid that the style may be a passing trend and you may have to move on?
I was a typograph student and I learned how to create typographies by hand. I also work in a very old artisanal print shop that use to do plomb typography, which is now only reserved for fine art printing. I used a platine typography press (beautiful machine like an heidleberg). Then I integrated with an agency and I had to work with a MAC and I missed the Hand made work. A few years ago there was a big come back of traditional methods trending in art in general so I can easily juggle between both. Hand writing and computer work. Every style and trends has to die at some point. I have no problem to adapt and change. If a client wants something 100% done on computer, I just do it. I already have clients who ask me if I have something else other than this “handwriting style”.
When it comes to your designs, what percentage of your time is spent on the computer versus drawing?
I would say about 50/50.
How did you go about acquiring your initial clients and business relationships which have allowed you to create a flourishing business in graphic design?
Working as an independent for 12 years gave me the opportunity to create my own network. Using the web to show my work also helped to give me a lot of feedback.
What do you think about the American designer Jon Contino?
He’s my direct U.S competitor 
His work is really good and I only discovered him recently, but I believe he’s a rock star over in the U.S
What advice do you wish you got when you were a young designer starting out?
That’s a good question, I would say, to be part of an agency or print shop, or any other vendor company to start with. I think too many young people have a lack of experience because of the way they’re trained/taught. they even sometime have no experience at all concerning client marketing and strategy. They don’t know how much they can sell their work for or how to lead and manage a business.
Do you work with music?
YES all the time, music is a cerebral stimulation to me and it’s also part of my other passions
POR 
ENG