Campanha da DDB/NY para United States Tennis Association (USTA), “Tennis makes You”, com vinhetas dirigidas por Jared Hess (diretor de Napoleon Dynamite).
STRONGER
INVINCIBLE
HAPPIER
ATTRACTIVE
SMARTER
Créditos:
Client: United States Tennis Association (USTA)
Campaign: “Tennis Makes You”
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Exec. Creative Director/Chief Digital Officer: Joe Cianciotto
Creative Director: Scott Cooney
Associate Creative Director: Carlos Wigle
Copywriter: Step Schultz
Art Director: Amanda Millwee
Copywriter: Bobby Finger
Head of Production: Ed Zazzera
Management Supervisor: Ginny Levine
Production Company/Location: Community Films/CA
Director: Jared Hess
Director of PhotographyMattias Troelstrup
Prod. Co. Executive ProducerLizzie Schwartz/Carl Swan
Producer @ Prod. Co.: Lisa Shaw
VFX: MPC (Bee spot only)
Edit House/Location: Fluid/NY
Editor: John Piccolo (JP)
Producer @ Edit HouseLaura Relovsky
Music: Stock
Me fez lembrar essas outras duas vinhetas do Midtown Athletic Club, não por serem parecidas na ideia mas pelo formato one-take vendendo o mesmo esporte.
https://vimeo.com/58463529
https://vimeo.com/58463528
POR 
ENG