A BBR Saatchi & Saatchi de Israel criou 3 anúncios para Ford que ganham vida quando se coloca um smartphone sobre eles. Basta escanear o QR Code e a tela do celular se transforma em um quadradinho vivo dentro do anúncio para vender o Park Assist, Power Fold e o Adaptive Cruise Control.
Credits
Client: Ford
Campaign Title: Ford Explorer Innovative
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriters: Idan Levi, Sharon Refael
Art Director: Ori Hasson
UX/UI: Gal Mamalia
Programmers: Roy Zoarets, Omry levy
VP Group Account Head: Hagai Liran
Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror
Digital Account Executive: Chen Halpern
VP Production: Dorit Gvili
Producers: Bosmat Marmareli, Alon Shmuelof
VP Planning: Shai Nisenboim
Planner: Lora Goichman
Studio Manager: Yaron Keinan
Photoshop Artist: Yaniv Shahar
Traffic: Ronit Doanis
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