O McDonald’s Fry Defender (App Store ou Play Store) é o primeiro sistema de segurança para batatinhas fritas. Você coloca seu iPhone na bandeja, arma o alarme e ao menor movimento em direção às suas fritas o alarme toca.
Criação do Canadá, onde provavelmente o pessoal é tão civilizado que nem pensaria em roubar o próprio smartphone. Obviamente tudo não passa de uma brincadeira, uma boa forma de oferecer entretenimento no ponto de venda utilizando a marca.
https://www.youtube.com/watch?v=DZs4BMc1CBw
FICHA TÉCNICA
Advertising Agency: Tribal Worldwide, Toronto, Canada
Chief Creative Officer: Kevin Drew Davis
Executive Creative Director: Josh Stein
Creative Director: Matt Rogers
Associate Creative Director: Diego Bertagni
Copywriter: Jamie Spears
Art Director: James Leake
Agency Producers: Chris Webden, Ella Gruber
French Producer: Ariane France Smith
Account Director: Susan Grant
Strategist: Sandra Moretti
Lead Designer: Norma Penner
Designer: Earvin Fanfair
Tech Director: Paul Jara
UX: Daniel Wiseman
Developer: Justin Masse
Social Media Director: Ed Lee
Senior Social Cultivator: Laura Muirhead
Social Cultivator: James Ly
Production Company: Family Style
Director: Jono Hunter
Director of Photography: Brett Van Dyke
Executive Producer: Donovan Boden
Line Producer: Jason Aita
Post-Production Company: Rooster
Editor: Jeff Poremba
Post-Production Producer: Yumi Suyama
Online Editor: Andrew Rolfe / Fort York VFX
Colourist: Jason Zukowski, Notch
Audio House: Pirate
Audio House Producers: Tyna Maerzke, Colleen Murphy
Audio Director: Steve Gardner
Audio House Engineers: Keith Ohman
Casting Agency: Mann Casting
Talent: Kyle Dooley, Dom Pare, Rebecca Liddiard, Kendall Wright, Mark Andrada, Mary Ha
Media Agency: OMD
Media Strategy Director: Jeremy Graham
Media Strategist: Carolyn Pelletier
Senior Advertising Director: Hope Bagozzi
Senior Manager, Digital: Shannon O’Rourke
National Advertising Manager: Linda Luu
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