“A Generous World” é mais um comercial da W+K Portland para a campanha “Open Happiness” de Coca-Cola. Mais um bom exemplo da linha bola-de-neve da retro-engenharia de criação.
https://www.youtube.com/watch?v=ojDC8BWFZoI
Client: The Coca-Cola Company
Spot: “Generous World”
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis / Jeff Gillette / Antony Goldstein
Copywriter: Neil Ramanan
Art Director: Gianmaria Schonlieb
Producer: Jennifer Hundis
Account Team: Brian Mead
Business Affaires: Teresa Lutz
Executive Creative Directors: Joe Staples / Mark Fizloff
Head of Production: Ben Grylewicz
Production Company: MJZ
Director: Dante Ariola
Head of Production: Scott Howard
Line Producer: Natalie Hill
Director of Photography: Philippe Le Sound
Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Post Producer: Shada Shariatzadeh
Post Executive Producer: Angela Dorian
Final Online & Effects: The Mill, Chris Harlow
Color Correction : Company 3, Stefan Sonnenfield
Music Company: We Are Walker
Executive Producer : Sara Matarazzo
Audio Post and Sound Design Company: Eleven Sound, Jeff Payne
POR 
ENG