Campanha de mídia impressa feita pela Ogilvy & Mather lá da Arábia Saudita, para Ikea, comparando os produtos da loja com coisas muito baratas como cafés, refrigerantes, pasta de dente, pizza e selos de cartas.
FICHA TÉCNICA
Advertising Agency: Memac Ogilvy & Mather, UAE
Chief Creative Officer: Paul Shearer
Executive Creative Directors: Ramzi Moutran, Attila Nyeki
Associate Creative Director / Art Director: Juliana Paracencio
Associate Creative Director / Copywriter: Luiz Vicente Simoes
Art Directors: Juliana Paracencio, George Serhan
Copywriters: Luiz Vicente Simoes, Maya Khai
Producer: Jimmy Alfred
Illustrator: Bruno Rodrigo de Miranda
Print Producers: Reethu Zacharia, Rafael Malonzo
Account manager: Bernard Abou Nader
Senior Account Manager: Rami Rihani
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