Campanha da agência alemã Antoni para a nova linha A-Class da Mercedes, que assina com “original like you”. Os novos carros trazem painéis 100% digitais que podem ser customizados ao gosto do cliente e ainda inteligência artificial, acionamento de freios automático, comando de voz, etc.
Confira os comerciais.
Just like You | MBUX
Touch
Habits
Instincts
Anúncios
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Advertising Agency: antoni, Berlin, Germany
Managing Directors: Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis
Executive Creative Directors: Tilman Gossner, Veit Moeller
Creative Director: Alice Bottaro
Art Directors: Yann Fischels, Daniel Righi, Sebastian Sattler, Wolfang Warzilek
Copywriters: Erick Barrios, André Santa Cruz
Digital: Ron Engelbert, Juliane Krause-Akelbein
Product Content / CRM: Sven Rumpf
Producer: Mark Rota
Art Buying: Marjorie Jorrot
Client Service Directors: Wiebke Hellerung, Arne Cornelsen
Account Director (ATL): Sophie Hansen
Account Director (Product Content): Franziska Köhler
Account Manager (CRM): Jari Heistermann
Junior Account Manager (ATL): Yvonne Mielke
Production Company: Tempomedia, Smuggler
Director: Brian Beletic
Photographer: Tom Craig
Editor: Sam Ostrove
Post-production (Film): NBH / Berlin
Post-production (Stills): Recom
Sound: Wenke Kleine-Benne (NBH)
Music: Seth Olinsky / Budde Music
CG: Mackevision
Grading: MPC
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