Comercial sobre atendimento ao cliente, com assaltantes de banco. Já gostei

“Mr. Johnson? Eric Johnson?”

Um comercial sobre atendimento ao cliente, que usa assaltantes de banco, já começa bem. Realmente, não tem atendimento mais crítico do que isso.

O filme mostra uma gangue de encapuzados anunciando um assalto, quando um deles é reconhecido pela mulher do caixa, graças a eficiência do serviço de atendimento ao consumidor que conta com geolocalização.

O assalto parece perdido já que agora a mulher parece ter a ficha completa dos assaltantes, mas o decepção logo passa quando eles começam a ouvir as vantagens que o banco oferece para mudarem de vida.

Quem assina o filme é o Adobe Experience Cloud, que oferece justamente os recursos para uma experiência digital mais eficiente em todos os pontos de contato com os consumidores.

The Heist

https://www.youtube.com/watch?v=_KOuliSqSJo

A criação é da Goodby Silverstein & Partners. E a direção é de Steve Rogers da Biscuit Filmworks / Revolver

 

FICHA TÉCNICA

Client: Adobe
Title of Creative Work: “The Heist”

Agency: Goodby Silverstein & Partners

Creative
Co-Chairman, Partner: Rich Silverstein
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Dan Berenson

Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman

Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Lexie Hartnett

Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim, Nicole Bruno
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen

Production Company
Company Name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Rachel Glaub

Head of Production: Mercedes Allen
Director of Photography: Alwin Kuchler
Production Designer: Paul Austerberry

Editorial Company
Company Name: Final Cut LA
Editor: Rick Russell
Assistant Editor: Dillon Stoneburner
EPs: Suzy Ramirez, Eric McCasline
Producer: Barbara Healy

Telecine
Company Name: The Mill NYC
Colorist: Fergus McCall

VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Associate Producer: Karina Slater
VFX Supervisor/CD: Tim Davies
2-D Lead Artist: Adam Lambert
2-D Artist: Brett Lopinsky

Music
Company Name: Woodwork Music

Sound Design
Company Name: Lime
Sound Designer: Michael Anastasi

Mix
Company Name: Lime
Mixer: Rohan Young