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Artista destrói sneakers e transforma em máscaras da cultura pop

The 115th sneaker mask created by Freehand Profit. Made from 2 pairs of Nike Command Forces. Find out more about the work on FREEHANDPROFIT.com. May the Fourth Be With You! 5/4/2017

 

Gary Lockwood (também conhecido como Freehand Profit) é um obcecado por arte, sneakers e hip-hop. Há uns anos encontrou um maneira de combinar suas paixões. Uma maneira um pouco inusitada (que causou polêmica, também), algo difícil de entender. Eu mesmo, ainda não sei se gosto ou não. Acho o resultado ótimo e interessante, mas sofro com o processo. De qualquer forma, acho que vale o registro.

The 115th sneaker mask created by Freehand Profit. Made from 2 pairs of Nike Command Forces. Find out more about the work on FREEHANDPROFIT.com. May the Fourth Be With You! 5/4/2017

Lockwood, junta tudo o que destrói e transforma em máscaras. Lindas e interessantes. Ou seja, transforma produtos comuns (ou nem sempre, como podemos ver no vídeo abaixo) em máscaras ultra-colecionáveis e mega-desejáveis. O que é muito inteligente, claro.

O artista começou a recortar, re-costurar e colar pedaços de sneakers em máscaras de proteção de gás transformando-as em obras coloridas, ornamentadas e desejadas. É uma mistura de super-herói, com samurais intergalácticos e uniformes de robôs japoneses e etc…

A sua arte virou negócio de gente grande. Do gueto invadiu o mainstream. Dos amigos para clientes VIPs à colaborações com empresas e marcas desejadas como Nike, Versace e adidas.

The very first suit of sneaker body armor. Made from 9 pairs of Ewing 33s. Created for @figgs8and9 of @8and9 Clothing. Find out more about the work on FREEHANDPROFIT.com.

Vale conhecer um pouco no site e neste ótimo vídeo da VICE:

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The 178th sneaker mask created by Freehand Profit. Created in celebration of Air Max Day 2018, inspired by the atmos Air Max 1s. The very first in the series that isn’t made from dissected shoes, instead it is crafted from fine leathers and hand sculpted elephant print. Find out more about the work on FREEHANDPROFIT.com.
The 184th sneaker mask created by Freehand Profit. Made from a pair of Forgiato X John Geiger 001s. Find out more about the work on FREEHANDPROFIT.com.
The 146th sneaker mask created by Freehand Profit. Made from a single pair of Asics Gel Lyte IIIs. Find out more about the work on FREEHANDPROFIT.com.
The 146th sneaker mask created by Freehand Profit. Made from a single pair of Asics Gel Lyte IIIs. Find out more about the work on FREEHANDPROFIT.com.
The 176th sneaker mask created by Freehand Profit. Made from 1 pair of Liquid Gold Nike Air Force 1s. Find out more about the work on FREEHANDPROFIT.com.
The 154th sneaker mask created by Freehand Profit. Made from a single pair of 2011 Nike MAGs. Find out more about the work on FREEHANDPROFIT.com.
The 154th sneaker mask created by Freehand Profit. Made from a single pair of 2011 Nike MAGs. Find out more about the work on FREEHANDPROFIT.com.

The very first suit of sneaker body armor. Made from 9 pairs of Ewing 33s. Created for @figgs8and9 of @8and9 Clothing. Find out more about the work on FREEHANDPROFIT.com.
The 178th sneaker mask created by Freehand Profit. Created in celebration of Air Max Day 2018, inspired by the atmos Air Max 1s. The very first in the series that isn’t made from dissected shoes, instead it is crafted from fine leathers and hand sculpted elephant print. Find out more about the work on FREEHANDPROFIT.com.
The 178th sneaker mask created by Freehand Profit. Created in celebration of Air Max Day 2018, inspired by the atmos Air Max 1s. The very first in the series that isn’t made from dissected shoes, instead it is crafted from fine leathers and hand sculpted elephant print. Find out more about the work on FREEHANDPROFIT.com.

“O projeto editorial do Update or Die na CCXP tem o oferecimento da Artwalk, marca que acredita e compartilha os nossos valores.” 

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Escrito por Gustavo Giglio

Updater, sócio do UoD, diretor de marketing/novos negócios.

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