O briefing caiu lá na Wieden + Kennedy de Portland. O Diretor de arte Kyle Chin conta como foi:
Quando o meu dupla, o redator Eric Fensler e eu começamos a conversar sobre o job, pensamos logo de cara em uma batalha épica por causa dos nomes dos novos desodorantes: o Yetfrost e o Dragonblast. E como o lançamento seria no Wallmart, achamos que essa luta poderia começar por lá mesmo.
O próximo passo foi dar um toque mais contemporâneo convocando o youtuber e comediante DangMattSmit, que tem mais de 8 milhões de seguidores.
Ficha Técnica
Client: Old Spice
Project: Mythical Beasts
Brand Manager: Gwynedd Davis
SECONDARY CLIENT CONTACT
Assistant Brand Manager: Jack Barry
Brand Manager, Walmart Team: Ryan Bennett
Agency: Wieden + Kennedy Portland
Executive Creative Directors: Jason Bagley, Eric Baldwin
Creative Directors: Ashley Davis-Marshall, Matt Sorrell
Copywriter/Art Director: Eric Fensler, Kyle Chin
Producer: Kacey Klonsky
Account Team Member: Katie Schaller
Creative Operations Manager: Andrea Drapcho
Strategy Directors: Drew Phillips, Samantha Serocki
Media Team: Melissa Meier, Natalia Naranjo
Business Affairs: Dusty Slowik
Traffic: Joe Chaath
Design Ops Manager/Design Producer: Patrick Cahalan
Studio Designer: Eric Reigert
Print + Fabrication Producer: Ellen Osborn
Production Company: Droptree Productions
Directors: Matt Miadich & Connor Martin
DP: Kevin Fletcher
Producer: Faryl Kagan
Costume Fabricator: Sara Neiman
Editorial Company: Droptree Productions
Editor Matt Miadich
Assistant Editor Connor Martin
Post Producer: Faryl Kagan
VFX Company: Droptree Productions
Color Company: Pinata Post/ Droptree Productions
Music
Artist: Spencer Bastian
Sound Designers: Spencer Bastian, Connor Martin
Mix
Audio Mixer: Spencer Bastian
POR 
ENG