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McDonald’s: compartilhe o amor

Mãos compartilhando e formando o arco da marca

Campanha da agência americana We Are Unlimited, para McDonald’s, convidando seu público a compartilhar o amor, mas uma que pega carona na linha da inclusão para celebrar o “Dia das Fritas”. destaque fica por conta do gestual das mãos formando o arco da marca, que também está longe de ser algo inédito, mas que poderia ser utilizado de forma mais proprietária e abrangente pela marca, quem sabe, ainda rola.

Ficha Técnica

Advertising Agency:We Are Unlimited, USA
Chief Creative Officer:Ari WeissToygar BazarkayaJim Eby
DDB North America:Ari Weiss
Managing Director:Chris LoefflerSusanna Earnest
Head Of Account Management:Melanie Behling
Creative Director:Mark WegwerthJim WhiteKevin Green
Associate Creative Director:Jonathan PliegoSean CollanderAnna Lee Doughtie
Art Director:Shelby Tamura
Copywriter:Rachel DawerPatrick Winegar
Account Director:Kate KeransKristen Thompson
Account Supervisor:Nika LongoHannah McClellandAnia Malus-KitzmannKerry Roach
Account Executive:Chelsea ChamberlainJustin Duchene
Art Producer:Jessica Sokolowski
Executive Producer:Marianne NewtonRuth Levy
Senior Content Producer:Ross Greenblat
Project Manager:Lauren Lumsden
Head Of Design:Aya Baeshean
Senior Designer:Marcus McCoy
Digital Project Manager:Sarah Fielding
Social Publisher:Roma Real
Production Business Manager:Ryan Hentsch
Senior Talent Manager:Michelle Sanchez
Production Company:Mark Seliger Photography
Photographer:Mark Seliger
Producer:Coco Knudson
Agent:Ruth Levy
Archivist & PostProduction Manager:Rachel Crowe
Printer:Salvatore Fabbri
Retoucher:Salvatore Fabbri
Editorial:We Are Unlimited
Studio Operations Director:Jorie Landfear
Editor & Videographer:Nicholas Maher
Facility Producer:Rachel Lee
Head of Motion Graphics:Chris Guy
Director:Maura McNultyEmily Davis
Social Media:Maura McNulty
Senior Social Media Strategist:Liz Wendt
Social Media Supervisor:Kelly Martin
Supervisor:Max Klindt
Strategist:Blake Stezskal
Associate Director:Joo HanMax Braun
Outdoor Media Group:Joo Han
Svp:Jim Eby
Senior Copywriter:Sarah Davis
Associate Marketing Operations Manager:Mallory Tannous
Experience Planning:Max Braun
Project Management:Emily Davis
Account Manager:Madison Cushman
Senior Account Executive:Abby Smith

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Escrito por Wagner Brenner

Fundador e editor do Update or Die!

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