O experimento é real, o original foi feito já há alguns anos, mas a Mccann de Londres tem o mérito de transformar em propaganda para o analgésico Nurofen. A premissa é que, se você falar uns palavrões quando, por exemplo, cair da bicicleta, você lida melhor com a dor. E a outra forma é… adivinha?
Ficha Técnica
Advertising Agency:McCann, London, United Kingdom Chief Creative Officers:Rob Doubal, Laurence Thomson Creative Directors:Rob Webster, Alexei Berwitz Senior Creatives:William Cottam, James Crosby Managing Partner:James Latham Account Directors:Annabelle Black, Shaun Geary Senior Project Manager:Chloe Lockett Head Of Strategy:Karen Crum Communications Partner:Nick Kavanagh Planning Director:Jonathan Brown Senior Planner:Matilda Ruffle Planner:Emily Ellis Head Of Art:Dan Howarth Designers:Jonathan Harper, Matthew Thomas Production Company:Craft, London Chief Production Officer MWG:Sergio Lopez Head Of Integrated Production:Sophie Chapman Andrews Executive Producer:Juan Torres Producer:Duncan Groves Director:Blake Claridge Editor:Matt Dollings Sound Engineer:Giselle Hall
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