Leo Burnett e McDonald’s, prontos para as renas

A animação é criação da Leo Burnett do Reino Unido, para o McDonald’s. O comercial faz parte da ação natalina “Reindeer Ready” (“pronto para as renas”) que também terá desdobramentos online através da hashtag.

O filme mistura computação gráfica com personagens reais.

“pronta para as renas”

Ficha Técnica

Advertising Agency: Leo Burnett, London, UK
Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes
Creatives: Gareth Butters
Board Account Director: Bethany Watts
Account Director: Jessica Lyons
Senior Account Manager: Robert Ellen
Account Manager: Laura Taylor
Account Executive: Gabriella Kaas
Account Executive: Sophie Hedgley
Head of Planning: Max Keane
Senior Planner: Adriana Ferran
Planner: Linnea Berglund
Project Director: Emily Green
Head of TV Production: Graeme Light
McDonald’s Marketing Director for Brand Experience and Media: Ben Fox
Marketing Manager: Hannah Pain
Campaign Assistant: John McClure
Campaign Assistant: Joe Light
Head of Marketing, Food & Beverages: Michelle Graham-Clarke / McCafé
Marketing Manager: Tom O’Neill
Senior Brand Manager: Jodie White
Campaign Assistant: Kamelya Ozten
McDonald’s Head of Campaigns: Louise Page
PR Agency: Red Consultancy
Account Director: Sophie Kinsella
Social Media Editor In Chief: William Bonaddio
Social Media Manager: Ashleigh-Jayne O’Connell
Associate Director: Laurence Ruthven / OMD
Client Leadership: Grant Beckley
Production Company Animation: Passion Animation Studio
Director: Againstallodds
Executive Producer: Debbie Crosscup
Head of Production: Mike Turoff
Producer: Sibylle Preuss
Production Assistants: Paige Sullivan, Honor Martin
Production Company Live Action: Outsider
Framestore Producer: Sian Jenkins
Director: James Rouse
Producer: Benji Howell
eBook Writer and illustrator: Alex Latimer

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Wagner Brenner
Fundador e editor do Update or Die.
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