“Sport the Unexpected”: Reebok lança animação com atleta do UFC, Conor McGregor

É o trabalho de estreia da agência Deutsch, escolhida no ano passado para cuidar da Reebok, marca que iniciou um movimento de rejuvenescimento de marca que deve se estender por todo este ano.

O vídeo anunciou a chegada dos novos tênis Zig Kinetica que serão comercializados a partir de fevereiro. 

Créditos

Deutsch Office: New York Chief Creative Officer: Dan Kelleher Executive Creative Director: Pete Johnson Creative Director: Marques Gartrell Art Director: Travis Robertson Copywriter: Greg Almeida Director of Integrated Production: Joe Calabrese Director of Art Production: Sarah Manna Producer: Shelby Remer Head of Design: Roger Bova Design Director: Joanna Durkalec Designer: Laura Chang Senior Print Producer: Jeanette Luis Art Producer: Dana Kandic Chief Strategy Officer: Matt Baker Strategist: Garett Awad Group Account Director: Andrew Arnot Account Director: Silvia Lacayo Account Executive: Maria Rivadeneira Project Manager: Allison Wang Associate Business Affairs Manager: Nikki Belekjian Ass’t Account Executive: Sean Onwualu Production Co: Riff Raff Films Director: Sacred Egg Exec Producer: Matthew Fone Line Producer: Cathy Hood Stop Motion Model Build & Animation: AMS Ltd Builder/Designer: Andy Gent E ditorial: Steelhead Editor: Mike Mallen Animation: Rob Bischoff, John Hatheway Producer: Zack Herpy Music and Sound Design by Human Executive Producer: James Dean Wells Creative Lead: Justin Hori Hip Hop Direction Composer: Justin Hori Rock Direction Composer: Thomas Keery Audio post by Post Human Mix Engineer: Sloan Alexander Audio post producer: Craig Caniglia Compositing & VFX: Squad47 Design: Brand New School Telecine: The Mill Colorist: Mikey Rossiter Producer: Evan Bauer

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Wagner Brenner
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