Obrigado Ryan Reynolds por insistir em usar CRIATIVIDADE nas campanhas criadas e produzidas pela sua agência, a Maximum Effort (que é criativa não apenas nos roteiros, mas também no modelo de negócio).
Desta vez o briefing era para o app Match, de encontros. A solução? Reunir cantores de casamento que acabaram ficando sem trabalho porque ninguém casou durante a pandêmia. O clipe é épico, no melhor estilo USA For Africa – The Pandemics version.
True story: I have been nominated for a Grammy so I can officially declare this song safe to inject directly into your brain.
Ryan Reynolds
Letra
Get Back To Love
The chapels are empty
No vows have been swapped
There’s no chocolate fountains
And the music has stopped
It’s time that you started
Gettin’ over your ex
Cause you’re double vaxxed
but you’re still single AF
Now we don’t get paid
If no love songs are played
We’re totally crewed
‘Til you start gettin’ laid
So can you get back to love
So can we get back to life
We really need you to meet that husband or wife
(or any kinda partner)
Its bein dreir than a desert
So what would it hurt?
Now baby tell me can you get back to love
So we can get back to work?
you can even post yur picture from 2019
‘Cause we all look like hot messes
From gettin’ through quarantine
The app ain’t gonna download itself
so for once use your hands for something else
and remember what it feels like to be felt
So can you get back to love and get back real fast?
There is only so many things that you can do in a mask
(i know you feel me)
i’m begging you to keep me
from moving in with my mom
so people tell me can you get back to love
and get back to gettin’ it on
C’mon get the church bells ringin’
C’mon can’t you hear the choir
you need a match, you need a match
if you’re ever gonna set your heart on fire
get back to love
it’s time to make those wedding plans
get back to love
so we can reunite the band
tell me can you get back to love
get back to love
C’mon get the church bells ringin’
C’mon can’t you hear the choir
you need a match, you need a match
if you’re ever gonna set your heart on fire
C’mon get the church bells ringin’
C’mon can’t you hear the choir
you need a match, you need a match
tell me can you get back to love
get back to love
Ficha Técnica
Written by: Benj Pasek, Justin Paul, Taura Stinson and Shane McAnally
Produced by: Harvey Mason jr.
Programmed by: Harvey Mason jr., Andrew Hey, Sam Ramirez
Engineered: Andrew Hey
Assisted by: Sam Ramirez
Directed by: Matt Eastin
Produced by Really Original, Jason Curtis
Created by Maximum Effort
POR 
ENG