No melhor estilo Hitchcock, os destemidos personagens Red, Bomb e Chuck do jogo Angry Birds partem para o ataque no mais recente comercial da Geico, tradicional empresa de seguros dos Estados Unidos e famosa pelos comerciais, sempre cheios de humor.
O crossover com a Rovio Entertainment (dona da franquia do game) resultou no comercial “Angry Bird Problem” faz parte da campanha “Bundling Made Easy”, criado pela The Martin Agency.
Ficha Técnica
Client: Geico
Agency: The Martin Agency
Spot: “Windows”
Client Credits:
Joe Pusateri: Vice President, Marketing
Amy Furman: Assistant Vice President, Marketing
Gary Aurand: Director, Marketing
Tom Perlozzo: Senior Manager, Marketing
Tim Ware: Supervisor II, Marketing
Brighid Griffin: Program Lead I, Marketing
Rese Chorpening: Program Lead I, Marketing
Allison Eckert: Brand Team Planner, Marketing
Agency Credits:
Chief Creative Officer: Danny Robinson
Executive Creative Director: Ashley Marshall
SVP, Creative Director: Justin Harris
Creative Director: Kim Nguyen
Associate Creative Director: Kate Placentra
SVP, Head of Integrated Production: Tasha Dean
Executive Producer: Heather Collier
Senior Producer: Liza Miller
Producer: Elise Canup
Associate Director of Business Affairs: Suzanne Wieringo
Business Affairs Coordinator: Lauren Garrett
Senior Financial Affairs Manager: Amy Trenz
Financial Account Supervisor: Monica Cox
SVP, Group Account Director: Matt Mattox
Account Director: Jon Glomb
Account Executive: Justin West
Senior Project Manager: Heather Hartman
Production
Production Company: O Positive
Director: Brian Billow
Executive Producer: Ralph Laucella
Producer: Grayson Bithell
Editorial
Editorial Company: Mackcut
Editor: Pamela Petruski
Assistant Editor: Jonathan Baum
Executive Producer: Gina Pagano
Visual Effects, Animation, and Finishing:
VFX: The Mill LA
Executive Producer: Anastasia Von Rahl
Creative Director VFX Supervisor: John Leonti
Producers: Alex Bader and Derek Tekus
Sound Design and Mix:
VFX: Heard City
Executive Producer: Jackie James
Mixer / Sound Designer: Mike Vitacco
Licensing of Angry Birds: David Born and Amber Chung at Born Licensing
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