In 2023, Nestlé continued its regular promotions, culminating in “Nestlé Viajar Faz Bem”. The partnership with Ogilvy Brasil resulted in a series of advertisements broadcast on open TV, social networks, and other platforms. The promotion, which lasts until February 15, 2024, aims to engage the public with Nestlé's various brands.
Notably, the promotion expanded its reach with OOH media tactics, carried out in partnership with JCdeax. This included actions on January 15, such as the wrapping of a CPTM train, a special advertisement on the Avenida Paulista clock, and posts on the brand's social media. These media highlighted Nestlé's “award-winning suitcase”, with some of them, like the clock, measuring around 1.70 meters in height.
Rafael Berenguer, Executive Marketing and Communications Manager at Nestlé, highlights the importance of partnerships, both operational with LATAM and creative with Ogilvy, to make the promotion a success. The campaign offers instant prizes and a final grand prize of R$1 million.
The promotion's commercials, set to the song “Voyage, Voyage” by Desireless, transport consumers to destinations such as Iguaçu Falls and theme parks. The production of the films used innovative technology, combining physical and virtual sets to create an immersive experience.
To participate, consumers must purchase Nestlé products and register their receipts, competing for instant prizes, daily trips and the R$ 1 Million draw. The promotion is present throughout Brazil, with special activations and a group of influencers to amplify the campaign. To close the promotion, in addition to OOH, there will be merchandising on the “Caldeirão do Mion” program on January 20th.
Campaign Technical Sheet:
- Agency: Ogilvy Brasil
- Client: Nestlé
- Title: Nestlé Travel is Good Promotion
- Product: Institutional
- Creative Direction: Teco Cipriano, Mathias Almeida, Alexandre Tobio
- Creative Team: Miller Farias, Paulo Costa, Nanda Oliveira
- PR Ogilvy: Raphaela Brito
- Support: Denise Caruso, Roberta G. Meschiatti, Yuri Horvat
- Strategy: Thais Frazão, Thiago Krafzik, Giovanni Cozer
- Media: Vanessa Giannotti, Thiago Ferraz, Silvia Tajiki, André Goes, Wagner Lima, Thomas Sakae
- Production: Fabiola Thomal, Stephanie Chaya.
The “Nestlé Viajar Faz Bem” campaign, created by Ogilvy Brasil, marks the final phase of the “Nestlé Faz Bem” promotion. With a comprehensive advertising strategy, it includes Out Of Home (OOH) media to highlight participating product categories.
In 2023, Nestlé continued its regular promotions, culminating in “Nestlé Viajar Faz Bem”. The partnership with Ogilvy Brasil resulted in a series of advertisements broadcast on open TV, social networks, and other platforms. The promotion, which lasts until February 15, 2024, aims to engage the public with Nestlé's various brands.
Notably, the promotion expanded its reach with OOH media tactics, carried out in partnership with JCdeax. This included actions on January 15, such as the wrapping of a CPTM train, a special advertisement on the Avenida Paulista clock, and posts on the brand's social media. These media highlighted Nestlé's “award-winning suitcase”, with some of them, like the clock, measuring around 1.70 meters in height.
Rafael Berenguer, Executive Marketing and Communications Manager at Nestlé, highlights the importance of partnerships, both operational with LATAM and creative with Ogilvy, to make the promotion a success. The campaign offers instant prizes and a final grand prize of R$1 million.
The promotion's commercials, set to the song “Voyage, Voyage” by Desireless, transport consumers to destinations such as Iguaçu Falls and theme parks. The production of the films used innovative technology, combining physical and virtual sets to create an immersive experience.
To participate, consumers must purchase Nestlé products and register their receipts, competing for instant prizes, daily trips and the R$ 1 Million draw. The promotion is present throughout Brazil, with special activations and a group of influencers to amplify the campaign. To close the promotion, in addition to OOH, there will be merchandising on the “Caldeirão do Mion” program on January 20th.
Datasheet
- Agency: Ogilvy Brasil
- Client: Nestlé
- Title: Nestlé Travel is Good Promotion
- Product: Institutional
- Creative Direction: Teco Cipriano, Mathias Almeida, Alexandre Tobio
- Creative Team: Miller Farias, Paulo Costa, Nanda Oliveira
- PR Ogilvy: Raphaela Brito
- Support: Denise Caruso, Roberta G. Meschiatti, Yuri Horvat
- Strategy: Thais Frazão, Thiago Krafzik, Giovanni Cozer
- Media: Vanessa Giannotti, Thiago Ferraz, Silvia Tajiki, André Goes, Wagner Lima, Thomas Sakae
- Production: Fabiola Thomal, Stephanie Chaya.
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