What you need to know
SUMMARY |
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MP-SP warns about the decent housing crisis and launches a campaign to raise awareness and demand action. |
What is worth highlighting
HIGHLIGHTS |
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1. “Mars is Here” campaign seeks reflection on spending to make Mars habitable while many live without basic conditions in Brazil. |
2. Production by Dogs Can Fly and sound by Jamute. |
3. Communication strategy with VML includes digital content and a hotsite with a map of the housing deficit in SP. |
4. Attorney General of Justice, Mario Sarrubbo, highlights the MP's mission to defend society's interests in housing issues. |
5. CCO of VML, Sleyman Khodor, highlights the objective of awakening social awareness and mobilizing the population towards effective measures to combat poverty. |
Credits
CREDITS |
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Advertiser: Public Ministry of São Paulo |
Advertising Agency: VML |
Video Production: Dogs Can Fly |
Sound Production: Jamute |
Attorney General of Justice: Mario Sarrubbo |
VML CCO: Sleyman Khodor |