Mars is here: MP-SP alert about the decent housing crisis

The Public Ministry of São Paulo warns of the growing crisis of decent housing in the city, with thousands of people without access to adequate housing conditions.

What you need to know

SUMMARY
MP-SP warns about the decent housing crisis and launches a campaign to raise awareness and demand action.

What is worth highlighting

HIGHLIGHTS
1. “Mars is Here” campaign seeks reflection on spending to make Mars habitable while many live without basic conditions in Brazil.
2. Production by Dogs Can Fly and sound by Jamute.
3. Communication strategy with VML includes digital content and a hotsite with a map of the housing deficit in SP.
4. Attorney General of Justice, Mario Sarrubbo, highlights the MP's mission to defend society's interests in housing issues.
5. CCO of VML, Sleyman Khodor, highlights the objective of awakening social awareness and mobilizing the population towards effective measures to combat poverty.

Credits

CREDITS
Advertiser: Public Ministry of São Paulo
Advertising Agency: VML
Video Production: Dogs Can Fly
Sound Production: Jamute
Attorney General of Justice: Mario Sarrubbo
VML CCO: Sleyman Khodor

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