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Technology
Explore what's new in the world of technology with our news, analysis and curiosities about trends in software, hardware and innovations.
Playstation 4: Greatness Awaits
Check out the one and a half minute commercial created by BBH New York to launch the long-awaited PS4 below. The film is produced by MJZ and directed by Rupert…
Auchan: The Selfscan Report
Serviceplan from Munich created a beautiful project for the Auchan supermarket chain in Italy: a sustainability report that could be…
An app to keep popcorn from burning
One of the greatest inventions in the food industry: microwave popcorn. One of the biggest failures of the home appliance industry: the "…
Sony: Playstation 4
Sony revealed yesterday, at E3, the Playstation 4. The new console, which marks the new generation of video games, did not disappoint. In addition to the PS4, the company…
Jell-O: Jigglevision
Crispin Porter & Bogusky created a very interesting digital project that uses gelatin as a medium. On a website called "Jigglevision" people…
A shirt that lasts 100 days without washing and ironing (and it's made of wool).
Wool & Prince has created a shirt made with a smart fabric made from merino wool, capable of withstanding up to 100 days of use, without washing or...
The seven commandments of good online coexistence
You carry your cell phone with you 24 hours a day. Even at bedtime you are available (especially if you forget to turn off the sound alerts from the…
Scrabble: Free WiFi
To promote Mattel's Scrabble game, Ogilvy Paris created Wi-Fi hotspots in areas of the city that had no internet connection. To be able to have…
Nokia N95 or iPhone?
For all those who have had to make this difficult decision: http://www.youtube.com/watch?&v=ceabzDSmb9g It seems like 20 years ago, but…
Vincent and Emily: two robots in love
No, it's not Bjork's video. The robots are the creation of two artists who live further east: Germans Nikolas Schmid-Pfähler and Carolin Liebl. They…
Google+ Hangouts (app)
http://www.youtube.com/watch?feature=player_embedded&v=XkpjZ7oA_Qg Google released a video introducing the Hangout app. Clearly wanting the…
Audi: Start-Stop App
In order to communicate Audi's start-stop functionality (an energy-saving system that turns off the engine when the car stops at a traffic light) to…