Burger King announces a collaboration with global gaming franchise Call of Duty® for its most anticipated release of the year, the Call of Duty®: Modern Warfare® II . Rewards will be offered to fans at more than 6,000 locations in 39 different markets, representing the Burger King brand's largest international video game collaboration to date.
To celebrate the game's launch, Burger King will also offer the opportunity for fans to play an exciting mission Modern Warfare II inside a Burger King restaurant or enter a themed restaurant Modern Warfare II with night vision goggles.
The Burger Town King operator skin is emblazoned with the logo of “Burger Town,” a fictional chain of quick-service restaurants (with a hamburger resembling the Whopper) that appears in several games from Call of Duty . While only one hour of 2XP gameplay can be redeemed at a time, players can redeem another hour with each new meal purchased. Codes can be redeemed at callofduty/ bkredeem.com
Surrounded by authentic sound effects and soundtracks from the game, visitors will feel as if they have entered a universe from Call of Duty , with game maps, loading screens and special codes. Guests will also enjoy from Call of Dutythemed stores in Mexico, Puerto Rico, Saudi Arabia, Denmark, Colombia, Dominican Republic and Panama. Restaurants will be decorated with mini-maps from Call of Duty and game scenes.
*List of participating markets: Argentina, Australia, Bahamas, Brazil, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Curaçao, Cyprus, Denmark, Dominican Republic, Egypt, El Salvador, France, Guatemala, Kuwait, Martinique, Mexico, Morocco, Netherlands, New Zealand, Nicaragua, Norway, Oman, Panama, Peru, Portugal, Puerto Rico, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Trinidad and Tobago, Turkey, United Arab Emirates and Venezuela.
Datasheet
Agency: DAVID Nova York
Global CCO and Partner: Pancho Cassis
Global COO: Sylvia Panico
Creation director: André Toledo
Creation director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Head of Production: Brenda Morrison Fell
Producer: Tomás Diego
Production coordinator: Sophie Freid
Managing Director: Luiza Prata Carvalho
Account Manager : Carolina Vieira
Group Account Director: Rafael Giorgino
Account Supervisor : Irene Leon
Accounts executive: Camila Nuñez
Global Strategy Director: Paula Vampre
Group Strategy Director: Gabriel Caramelo
Senior Strategist: Vanessa Amaral
Global Public Relations Director: Sandra Azedo
CLIENT: Burger King
Brand Director: Antonio Marques
VP, Head of Marketing: Sabrina Ferretti
Senior Director of Global Brand Marketing: Iwo Zakowski
Director of Global Brand Marketing: Andrea Beer
Iberia CMO: Paco Recuero
Senior Brand Manager: Victor de Valdes de Azevedo
Brand Manager : Sofia Ungredda
Head of Digital Marketing: Borja Mayo
Digital Marketing Specialist: Silvia Pardo Sanz
Global Brand Design Director: Shira Bell
Art Director Global Brand Design : Alexander Coury
PRODUCTION COMPANY: Primo Content
Executive producer: Pablo Garcia Acon
Producer: Juan Bascon Directors: CLAN (Fede & Nico)
Second Unit: Michelle Cassis
Head of Production: Ana Castellano
Art director: Diego Nunez
Photography Direction: Flavio Labiano
Stylist: David Cruz
Art: Cora Patiño
VFX: Mcnulty
Sound: Sonomedia
Color: Nadia Khairat
© 2022 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks of Activision Publishing, Inc.
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