New-faced Hopi Hari

Hopi Hari, known as the “Most Fun Country in the World,” is undergoing a major transformation. Since 2020, the park has implemented significant changes in its management, investments, services and attractions.

Now, in 2023, the park takes another step in its evolution with a rebranding complete, including a new brand and visual identity. This process reflects not only adaptation to new realities and trends, but also the park's commitment to offering the best entertainment experience.

The Evolution of the Hopi Hari Brand

Since its founding in 1999, Hopi Hari has experienced several changes to its brand, always seeking to align with the context and trends of the moment. Mariana Mello, Hopi Hari's Marketing Director, highlights that the purpose of the new brand is to transmit joy and reflect the park's beliefs to visitors.

The brand is made up of three main elements: the flag, the symbol and the naming. Its application, both vertically and horizontally, is designed to guarantee immediate identification and impact in the digital environment.

New Look, Same Essence

O rebranding of Hopi Hari goes beyond brand renewal. The park's new visual identity will be integrated into all aspects of communication, from attractions to the website, social media and all forms of visual communication. The objective is to create a visual harmony that reflects the “universe” of the new brand, establishing a cohesive and attractive language for visitors.

Hopi Hari has always been synonymous with fun. Its name, in Hopês, means “Much Joy”. The new visual identity seeks to amplify this message, conveying fun and enchantment, and reaffirming the park's commitment to inclusion and diversity.

The new flag

The Future of Hopi Hari

Alexandre Rodrigues, president of Hopi Hari, highlights that the brand renewal aims to strengthen the family experience offered by the park. The objective is to expand the audience, explore new businesses and mark a new moment for the company in the entertainment industry. With all these changes, Hopi Hari reaffirms itself as an unmissable destination for fun with family and friends, bringing unique values of inclusion and enchantment to the theme park market.