What you need to know
| SUMMARY |
|---|
| Coca-Cola is presenting its campaign called 'Spills' ('Derrama', in Portuguese without the same charm), which celebrates spontaneous moments of human connection, where people forget their drinks and spill them when hugging a loved one. |
Coca-Cola Spills Vignettes
What is worth highlighting about Coca-Cola Spills
Related Posts
| HIGHLIGHTS |
|---|
| 1. The campaign was created by WPP Open X and DAVID Miami. |
| 2. 'Derrama' debuted with a TV commercial in the US, as well as outdoor and digital advertising in the US and Brazil. |
| 3. The campaign features three creative executions, each illustrating a special moment of cuddling with a loved one. |
| 4. 'Derma' is the first time that the brand shows the iconic drink being literally left aside because the most important thing is to embrace the people we love most. |
| 5. The campaign is the embodiment of Coca-Cola's 'Real Magic' ethos, celebrating unexpected yet warm moments of human connection. |
Credits
| CREDITS |
|---|
| Advertiser: Coca-Cola |
| Advertising Agency: WPP Open X, DAVID Miami |
| Global Vice President of Creative Strategy and Content: Islam ElDessouky |
| Creative Director: Edgard Gianesi |
| Endorsement: Ogilvy PR |
Agency: DAVID Miami
Client: Coca-Cola
DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Carolina Vieira
CCOs: Edgard Gianesi, Rafa Donato
Creative Director: Joana Plautz
Sr. Art Director: Seiji Wakabayashi
Sr. Copywriter: Thomas Nitti
Head of Production: Brenda Morrison Fell
Sr. Producer: Tomas Diego
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Head of Account: Mariana D’Aprile
Group Account Director: Rafael Giorgino
Global Chief Strategy Officer: Paula Vampre
Associate Strategy Director: Vanessa Amaral
Associate Strategist: Sofia Osorio
Head of Innovation and Technology: Toni Ferreira
Global PR Director: Sandra Azedo
Operational Manager: Larissa Cocchiaro
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