| SUMMARY |
|---|
| Bis revela os bastidores da negociação do naming rights do Estádio Morumbi, que passou a se chamar MorumBIS. A campanha, criada pela agência David, utiliza trocadilhos tradicionais da marca e visa reforçar a presença de Bis nos momentos marcantes. |
| HIGHLIGHTS |
|---|
| 1. The naming rights negotiation involved the Bis brand and the Morumbi Stadium. |
| 2. The campaign “The origin of MorumBIS” was created by the David agency. David. |
| 3. The “Pun Department” was responsible for the puns in the campaign. |
| 4. The video will be shared on social networks such as Instagram, Facebook, TikTok and YouTube. |
| 5. The campaign aims to show the spectacular moments possible with Bis. |
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| CREDITS |
|---|
| Advertiser: Mondelēz Brasil |
| Advertising Agency: David |
| Executive Creative Director: Fabrício Pretto |
| VP of Marketing: Alvaro Garcia |
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