O SBT met this Thursday, March 7th, virtually artists and directors in a Collective Day to present to the press, influencers and bloggers the first launches of 2024, which arrives with a new program and new talents. Program representatives Enough More, It's All Ours!, SBT Brasil with Cesar Filho, Circo do Tiru and Tá Na Hora gave more details about the news and spoke with the participants of the broadcast via YouTube, led by the journalist, Simone Queiroz.
Throughout the day, there were more than 3.1 thousand views from journalists, bloggers and influencers from all over Brazil following the Collective Day, with peaks of almost 800 simultaneous views.
Check below for more information about these attractions.
(Photos: Rogério Pallatta/SBT)
Arrive More – 11.03 – Monday to Friday at 9:30 am
From Monday, March 11th, 'Chega Mais' debuts on SBT to fill the mornings with lots of information, fun and entertainment.
“We will have a lot of journalism, attractions, fun, lightness… Our objective in the mornings is to bring this lighter atmosphere, with information, fun and service provision. We are formatting tables, preparing a very enjoyable program for our entire audience”, says Carlos Aleixo.
The electronic magazine will be part of the station's daily programming and will air right after 'Primeiro Impacto', from Monday to Friday, at 9:30 am for Nacional and at 11:30 am for Local. Presenters Regina Volpato, Michelle Barros and Paulo Mathias will share the stage with artists and experts to talk about diverse subjects, with lightness and journalistic relevance.
“I wanted to thank Silvio Santos and Daniela Beyruti for letting me come back. It was a great desire to return to this station. I am very happy to be part of this moment in which we see a recovery, a desire to regain space and, above all, to put the DNA of this station that has color in its logo. It is a happy broadcaster, which accommodates all needs and diversity, so it is very pleasant and rewarding to be part of this moment. You don’t know what a pleasure it is to be back”, highlights Regina Volpato.
“We are in great harmony. Regina and I already knew each other before, Paulo arrived and we bonded in a way that is very enjoyable to work with and be part of this new program. This opportunity that SBT gives us by opening the doors to present something new, cool and above all prepared for our audience: Brazilian men and women who are at home and on the street as they can also follow it on the internet. It will be several hours of providing a lot of service to you and I am very happy to be part of this project”, adds Michelle Barros.
“I live a dream come true. Any communicator who ever thought about working in communications necessarily thought about working at SBT. Before I signed the contract, some people had told me: 'This is a different place, you'll really like it, people treat you differently. From the person who helps you find a space for your car to the person who helps you in the dressing room. I had no idea that everything they said was true”, says Paulo Mathias.
“I remember this guy here (Carlinhos), who in one of the first pilots we did, took me by the hand and said: 'Do you have time? Let's go for a walk.' This young man has worked at the station for over 20 years and introduced me to all areas, from carpentry to switchers. One thing that really impressed me was the sparkle in the eyes of those who work at SBT. It’s an honor to be part of this family now, I’m very happy and you guys get ready because we’re going to put on a great show”, adds the presenter.
'Chega Mais' will address everyday topics and service provision, behavior and health, lifestyle and the world of pets, culture and gastronomy. In addition, SBT's electronic magazine will rely on the broadcaster's entire national structure to bring live links from different parts of Brazil and keep viewers informed about the most relevant issues of the moment, also featuring reports from Warley Santana and Ariany Rollim , in addition to appearances by Rodrigo Capella and Juliana Oliveira.
It's all ours! – 15.03 – On Fridays, 11pm
The “It’s All Ours!” It's our thing and from March 16th, always on Fridays, it arrives on SBT bringing lots of music, unusual scenes and direct interaction from the audience.
"It's all ours! It arose from a request from the house to make a program similar to SBT. From then on we started to design it. We did some pilots and the program was very successful. The management, Daniela, everyone said: 'It's the face of SBT'. It's All Ours! and that. A fun, loose, light program that mixes a lot of things. As we like to say, it's organized chaos. Organized more or less because we have Victor Sarro, who tries to disorganize things a little. I'm sure the public will really like it. We are working hard to ensure people can come home and have fun”, comments Tiago Galassi, director of É Tudo Nosso!
All with great humor and under the command of Benjamin Back. “In the pilots we did, there were absurd things that happened that I was sure were set up by the production… What do I think is the great fun of the program? It's just that he's the face of SBT for a Friday night. It's not a humor program, it's a program that has good humor. There's a lot of music, interaction, an audience of 200 crazy people, which are the great fuel of the program. For those who are coming home, for the family who is looking to relax, everyone will have fun. And for those who are getting ready to go clubbing, it is essential pre-package. In the year of SBT that the thing is ours, there had to be an It’s All Ours!”.
At his side, Benja will be joined by Mano, Helen Ganzarolli and Victor Sarro. With this group together, the action never stops for a minute. There will be countless surprises and fun scenes, with the presence of special guests and the latest news from the world of entertainment.
“For those of you who are thinking that this is just another auditorium program, with a little band and us playing, you have no idea what É Tudo Nosso! will be about. A program that really came to arrive, with its foot in the door. And I'm sure you'll enjoy it a lot, so wait because you won't regret it”, declares Mano.
“Very happy to be in this project, with these people that I'm a fan of and are incredible, but that we can expect everything from the program. It's nothing arranged or armed. I was scared, but you're going to love it and you have no idea what's coming. You’re going to go crazy”, adds Helen Ganzarolli
The attraction will have musical performances and several unusual scenes with SBT's DNA.
There is a debate on current and controversial topics, with the audience giving their opinion in the middle of the stage, in the 'Conflict Zone'. Celebrities who make or have made history on SBT can erase the file of a scene they never wanted to remember again on 'Apaga Esse Arquivo P…'.
In 'Fila da Fama', it is the audience's chance to show their talent and become famous, while in 'É Oke Kara', participants will be evaluated by singing songs that are far from their repertoire.
The humor is also more than guaranteed with Victor Sarro presenting the 'Irritatingly Awesome News'.
“It’s All Ours! It's a program where I don't know if it's true, if I'm awake. It's like it works inside my brain. He is completely crazy. Out of nowhere there is music, comedy, sound, people dancing, a fight here, a debate there, confusion... Then a riot starts, the audience invades. It's the craziest program I've ever done in my life; It's a turn on, very tasty. Today I arrive at SBT very mature, in my most professionally aware phase and of my speeches. I have been following Helen and Benja since I was a child (laughs), I arrive with great desire and I am sure it will be a lot of fun”, says Victor Sarro.
SBT Brasil – 11.03 – Mon to Sat. at 7:45 p.m.
SBT Brasil comes with a new look from Monday, March 11th, at 7:45 pm. With Cesar Filho at the helm, the newspaper gains a new setting and a more informal dynamic without losing the essence of bringing viewers the most important news of the day, live, with the editorial responsibility and credibility that have been its hallmarks for almost two decades.
“I have been at SBT for 13 years and as a journalism director for seven. I can say that what you will see from Monday is a new way of presenting the newspaper in prime time. It's a relaxed way. I'm calling it a casual newspaper, without forgetting everything that's important. What we want is for the viewer to feel informed, but in an innovative and different way from what is seen on the air today in other prime time news programs”, explains José Occhiuso, director of journalism at SBT
By giving his personality to the station's main news program, Cesar makes it even more relevant and attractive.
“We will maintain the content. It's just the way it is presented that will be very different from what the public is used to... I've always liked being a little different. So let's do it this way because, personally, I believe that the news today is much heavier than before. There needs to be a more human way of bringing this to the viewer. That's what we believe and we will certainly do from Monday onwards. I'm sure you'll like it. We don’t want to be bigger or better than anyone else, but different”, reports journalist Cesar Filho,
“SBT Brasil” will also have a new space dedicated especially to sport, with comments from Cleber Machado on Mondays, Fred Ring on Tuesdays, Luiz Alano on Wednesdays, Nadine Basttos on Thursdays and Mauro Beting on Fridays, in addition to Márcia Dantas as an editor and weather girl, bringing all the information about the weather to the viewer.
Tiru Circus – 16.03 – On Saturdays, 6pm
Comedian and presenter Tirullipa runs Circo do Tiru from March 16th, 6pm. The artist promises to bring, for the first time to Brazilian television, the magic and art of the arena in a program to entertain the whole family with games, games, musical attractions, chat and the presence of special guests.
“I am very happy with the challenge. It's a very different program from what we're used to doing here. Outside of SBT, inside a circus. Daniela (Beyruti) gave us this challenge. We are used to doing reality shows, auditorium programs and everything else. We take this essence and take it into the circus. It made our lives easier to have a genius like Tiru. This brings a very pleasant essence and nostalgia and is what we want to bring to the public at home, with lots of fun and joy. It’s even fun to do, because you get into the atmosphere of the arena”, explains Marcelo Kestenbaum.
“We had this opportunity thanks to God, Dani (Beyruti) and all of SBT for letting us bring our art. Silvio Santos started out in the circus. For those who don't know, when we read Silvio's story, when he left the street vendor, he was what they called the 'Talking Turkey'. He did caravans in circuses. Then, the day I talked to Dani and said that I had the dream of bringing TV into the circus, she didn't understand and said: 'What do you mean?'. I said: 'Let's try'. Together with Marcelo, who believed in the project, she told us to try to take risks and it was approved. Let’s debut now, can you believe it?”, celebrates Tirulipa.
With a good-humored tone, the attraction is divided into different sections such as “Minha Casa Minha Dívida” in which those in debt have the opportunity to win a good cash prize to get out of the red. In “In Search of a @”, participants face fun challenges to get the support of celebrities to boost their businesses on social media.
In “Mom's Pride” – a game with the participation of mothers and children – the most unusual talent among the freshmen will be awarded. Guests on the program are also challenged to experience different circus acts for a day in the “O Circo É Pra Todos” section.
The audience is also an important part of the program, participating in different games such as the “Abrakaboom” game – in which participants need to get words right before a large balloon bursts under their heads. The program promises to bring the whole family in front of the TV on Saturdays.
It’s Time – 18.03 – Monday to Friday at 5:30 pm
Tá Na Hora arrives on the schedule as the new popular magazine on SBT's afternoons and evenings. Presented by Christina Rocha and Marcão do Povo, starting on March 18th, the attraction will be marked by following the daily lives of Brazilians in an informative way and with a lot of service provision.
“It is truly a delight to be part of this whole new moment for the broadcaster that is pulsating. As a proposal for this revolution we have Tá na Hora. A popular magazine, journalism made by the people with two communication cannons, Chris Rocha and Marcão do Povo. Accompanying the return home, with a lot of service provision in the sense of it being time to save, to know where the job vacancy is, the person who is going viral on the cell phone... It's time for SBT to show how strong it is nationally” , speaks the program director, Letícia Flores.
Focusing on making viewers' lives easier with useful and aggregating information, the program airs from Monday to Friday, from 5:30 pm to 6:30 pm (national) and until 7:45 pm (local). With reporters spread across the four corners of Brazil, Tá Na Hora will have the mission of ensuring that the people see themselves represented on TV.
"I am really happy. First of all, thank God and say that Tá na Hora will be a totally different program. It will be a watershed in people's lives. We will bring both information and service provision. With Marcão's way of presenting, one who is not afraid and speaks what he thinks. Sometimes it goes a little too far, but that's okay. I am really willing to give the best of myself and make this program number 1 on SBT afternoons”, assures Marcão do Povo.
The reporting team will monitor the worker's return home, demand action from government officials and highlight the common citizen who makes a difference in the lives of others.
“It's going to be very interesting because we're going to have a crazy schedule, with monsters, but I'm sure Tá na Hora will catch on. It will be for the housewife, the househusband, the father, the son, the sister... It will have facts, curiosities, interesting things and our reporters from all over Brazil, who are wonderful. Of course it gives you butterflies in your stomach, obviously, because it's a lot of responsibility to be live doing serious journalism, the way SBT is proposing. I'm used to challenges, so let's go for another one. I'm very proud to do this program with Letícia, Marcão and the entire team, which I was impressed by. They are top-notch professionals. I have a lot of faith, confidence and excitement. It’s another option for viewers to turn to and it will come to SBT, for sure”, endorses Christina Rocha.
Also featuring iconic columnists such as Márcia Fu and Toninho Tornado, who will speak clearly about what is on the population's minds, the attraction will also have space for Commander Hamilton with his popularity in aerial reports and for the presenter from Paraná Macedão with the 'chinelada' of the day'.
POR 
ENG