SUMMARY of Paraná Clube
Paraná Clube launched the biggest campaign in its history, “The Heart Will Beat Again”. With the aim of selling 100 thousand tickets for games in the 2nd division of Paraná, the initiative has an impactful commercial that shows the urgency of the club's situation. The campaign seeks to raise funds to finance the team during the championship and has the support of the fans and the board.

HIGHLIGHTS OF Paraná Clube
1. Impactful commercial with a medical emergency scene to represent the club’s situation.
2. Goal of selling 100 thousand tickets for games in the 2nd division of Paraná.
3. Campaign has the support of fans and the club’s board of directors Paraná Club.
4. Initiative seeks to raise funds to finance the team during the championship.
5. Campaign will be promoted on social media, TV, radio and OOH media.

Approval: President Ailton Barboza de Souza

Leadership: Carlos Alberto Werner

Agency: D-FIB

Strategy and Media Directorate: João Carvalho

Creative and Writing Direction: Thiago Gabardo

Art direction: Daniel Mota

Social Media and Content: Rodrigo Sanches and Serginho Lacerda

Design: Oscar Felipe da SIlva

Media On: Thiago Meller

Media Off: Barbara Oliveira

Production: THE MOVIE Productions

Artistic and Stage Direction: Rapha Moraes

Production Coordination: Nathalie Caparica

Art direction: Guênia Lemos

Photography Direction: Jonathan Vaz Thomaz

Audio: Soup Audio Culture

Musical Direction: Edu Karas and Filipe Resende

Service: Allow Freitas

Paraná Clube launches impactful commercial that shows the urgency of the club’s situation