Courageous is Beautiful takes GP from Print. See the Brazilian Lions in the category

As expected, the Print & Publishing GP went to the excellent “Courageous is Beautiful” created in April 2020 by Ogilvy London and Toronto for Dove.

Click on images to enlarge

Created in partnership between Ogilvy UK and Ogilvy Canada, the brand's global campaign focuses on the beauty of courage e compassion and is a tribute to the healthcare front line. The photos are real. These are photos of doctors/nurses that were found on social media

The 5 Brazilian Lions in Print

Brazil wins 5 Lions in Print in this edition of Cannes Lions. Are they:

Gold

The most valuable news – Folha de S.Paulo – Africa DDB – LA CARRETERA FILMES / SAIGON / SUPERSONICA – BLEACH FILMES / BOSON POST / BUTTERFLY – Primi Tecnologia Votuparim

Silver

Femicide – Folha de S. Paulo – Africa DDB – LA CARRETERA FILMES / SAIGON / SUPERSONICA – Bleach Filmes / Boson Post / Butterfly – Primi Tecnologia Votuparim

Burning – Folha de S. Paulo – Africa DDB – LA CARRETERA FILMES / SAIGON / SUPERSONICA – Bleach Filmes / Boson Post / Butterfly – Primi Tecnologia Votuparim

Oil – Folha de S. Paulo – Africa DDB – LA CARRETERA FILMES / SAIGON / SUPERSONICA – Bleach Filmes / Boson Post / Butterfly – Primi Tecnologia Votuparim

Bronze

Son – ABTO (Brazilian Organ Transplant Association) – Leo Burnett Tailor Made

Racism Uncovered – Afro Brasil Museum – Africa DDB – Loud / Sicarios Creative Corp – Boson Post – ESTÚDIO MÁRIO DALOIA São Paulo / STUDIO BOREAL São Paulo

True Fashion – Alpargatas/Havaianas – AlmapBBDO – Gomus SP