Coca-Coca debuted global “Coca-Coca Masterpiece” campaign bringing together great works of art that come to life in a museum. The bottle passes through the hands of works such as “The Scream” by Munch, “The Shipwreck” by JMW Turner and “Room in Arles” by Van Gogh.
Starting from the iconic 'Large Coca-Cola', a work that Andy Warhol created in 1962, the bottle of Coca Cola comes to life and goes through several works of art, which also gain movements, such as:
- “The Shipwreck” by JMW Turner
- “The Scream” by Munch (re-colored lithograph)
- “Bedroom in Arles” by Van Gogh
- “Drum Bridge and Setting Sun Hill at Meguro” by Utagawa Hiroshige
- “Girl with a Pearl Earring” by Vermeer
Emerging artists
In addition to the most famous arts, the commercial also features some emerging artists who are gaining exposure on such a significant global platform for the first time. Are they:
- 'Divine Idyll' – Aket, (Europe)
- 'You Can't Curse Me' – Wonder Buhle, 2022 (Africa)
- 'The Blow Dryer' – Fatma Ramadan, 2021 (Middle East)
- 'Falling in Library' – Vikram Kushwah, 2012 (India)
- 'Natural Encounters' – Stefania Tejada, 2020 (Latin America)
Meet the Artist
Wonder Buhle
Aket
Fatma Ramadan
Stefania Tejada
Vikram Kushwah
Roll-Out of the Coca-Coca Masterpiece campaign
In addition to the film, the campaign also includes a set of eight digital collectibles featuring the five emerging artists mentioned above (with interviews) and three of the masters showcased in Artwork and OOH billboards.
For more information about all the works presented in 'Work of Art', more content and information, visit the virtual gallery.
Coca-Coca Masterpiece Production
The film and the Work of Art content were created by BLITZWORKS, e o filme foi dirigido por Henry Scholfield da Academy Films, com pós-produção da Electric Theatre Company. A OpenX/David criou o conceito OOH digital. A linha colecionável digital foi criada pela TAFI & BLITZWORKS.
The campaign is now being launched in March in Latin America and will reach other markets around the world in the coming months of this year.
Technical Sheet Coca-Coca Masterpiece
Directed by Henry Scholfield at Academy Films
EP: Simon Cooper
Producer: Ash Lockmun
DOP: Ben Todd
Local Service Production Company: Radioaktive Shelter, Tbilisi, Georgia
Agency: Heads Up Production
Creative Agency: BLITZWORKS
Joint Global Chief Creative Officer: Ajab Samrai
Global CEO: Marcus Brown
Global Chief Commercial Officer: Michael Faust
Project Manager: Bryan Obonyo
2D Design & Animation: Electric Studios
VFX: #etcvfx
EP: Antonia Vlasto
Production Coordinator: Emily Coyne
Leads: Ryan Knowles, Greg McKneally
Edit: Ellie Johnson at tenthree
Sound: Yessian Music
Grid: Luke Morrison #electriccolour
POR 
ENG