Going through a brand restructuring, the Itaú Personnalité, an exclusive segment of Itaú Unibanco, began 2023 with a new look, including a new logo, as well as a new value proposition, ranging from a new service model to an international account.
To communicate the recent changes in positioning, the campaign signed by GALLERY. ag brought together great national and international stars, which had Lewis Hamilton debuting the first phase, and now presents Seu Jorge, Bia Haddad Maia, Débora Nascimento, Marcos Veras and Camila Coutinho in the second phase of the campaign.
The campaign also extends to the digital universe, with content and partnerships with influencers, as well as OOH media (Out-of-Home), all created and developed by the GALERIA team. ag.
“During the recording of each film, we wanted to demonstrate the daily lives of the personalities, who they are beyond what we already know through social media and television, and how the bank's range of services adapts to their daily needs.
With the direction of Alex Gabassi, we adopted a documentary style that was not so tied to the scripts, so that the narratives could better adapt to each client, as the bank actually does”, he comments. Rafael Urenha, founding partner and CCO of GALERIA. ag.
DATASHEET
Agency: GALLERY. ag
Client: Itaú Personnalité
Product: Personnalité
Campaign: Always in movement
CCO: Rafael Urenha
Executive Creative Director: Phil Daijó and Rafael Caldeira
Creative Direction: Arthur Lobao
ACD: Mario Cintra and Rodrigo Bonfim
Creation: Mario Cintra, Rodrigo Bonfim, João Batista, Thiago Botini, Huanayra Alexandre, Arthur Lobão, Tiago Zanatta, Rafael Urenha, Phil Daijó and Rafael Caldeira
Service: Ana Coutinho, Denise Vieira, Gabriela Mongiat, João Santana and Beatriz Nannini
Planning: Pedro Cruz, Carolina Melo, Márcio Rodrigues, Marcela Leal, Sophie Soares, Mariana Sena, Thais Mota and Beatriz Lima
Media: Paulo Ilha, Sofia Raucci, Henrique Arakaki, Thais Koenig, Nadia Araújo, Lais Barros, Veronica Ramos, Gabriel Codina, Giovana Cruzelhes, Marcella Gama, Rachel Sandrini and Thiago Rodrigues
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Projects: Marione Oliveira and Luiz Gustavo Aves
Social and Influence: Fernando Sahb, Marcello Pereira e David Souza
Date and Technology: Guido Sarti, Marcelo Azevedo e Karl Heinz
Integrated Production: Ducha Lopes, Priscilla Sanches, Fabio Truci, Beatriz Brandão and Ana Ananias
Graphic production: Durval Brum and Marcos Moura
Artbuyer: Bruna Costa and Marcos Moura
Digital Production: Gessica Sales, Stephanie Modesto and Marcos Moura
Image treatment: Cesar Bonfim
Customer Approval: Eduardo Tracanella, Thaiza Akemi, André Azevedo, Aline Bozzi, Mafe Candeloro, Heloísa Dall'Oca and Bob Friandes
Producer: O2 Filmes
Director: Alex Gabassi
Executive Producer: Flávia Zanini and Ed Tamachiro
Executive production assistants: Fernanda Figueiredo, Tiemi Fujise and Raffaela Piantino
Service: Rejane Bicca, Malaika Cipriano and Carolina Moyses
AD: Kaka Gonçalves and Toni Diniz
Director of photography: André Faccioli
Art director: Marcelo Escanuela
Costume designer: Juliana Prysthon, Marcelo Sommer, Larissa Lucchese, Fernando Batista and Katia Gimenez
Production director: Fabinho Monteiro
Cast Production: Bruno Ricci
Assembler: Rami D'aguiar, Beto Araujo, Ivan Goldman and Victor Cohen
Sound Producer: Satellite Audio
Musical Direction: Roberto Coelho
Service: Daniel Chasin and Fernanda Costa
Musical production: Charly Coombes, Hurso Ambrifi, Thiago Colli, Pedro Kremer da Motta and Adilson Koiti
Finishing: Carla Corne, Vithor Moraes, Ian Sierra, Iran Ribas, Arthur Dossa
Finishing Assistant: Esteban Romero
Production Coordination: Beatriz Vieira and Letícia Oliveira
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