The fashion/streetwear universe was surprised by the triumphant return of the iconic Creeper, the result of the innovative collaboration between Rihanna and PUMA. baptized by Phatty Creeper, the launch takes the classic silhouette to new heights, with an even bolder and more robust design in three different colors.
The collaboration isn't just about footwear, it's about a style experience that transcends fashion boundaries, celebrating diversity, boldness and constant reinvention.
Since its beginning in 2014, the partnership between Rihanna and PUMA has been synonymous with innovation and boldness. In December 2015, the duo launched the revolutionary PUMA Creeper, a platform version of PUMA's iconic Suede that quickly earned the title ''Footwear of the Year'' from Footwear News. In 2016, the sneakers came in different colors: completely white, green with a Bordeaux Puma stripe and black with a black satin stripe, with the upper using premium suede.
Solidified PUMA as a relevant force in the industry (more about the partnership here)
Another sneaker that we couldn't leave out of this list was the FENTY PUMA King Society, a reinterpretation of the classic King boot design with the sole of the traditional Easy Rider sneaker.
Inspired by the roots of football that captures stylistic evolution off the field, combining soft vintage leather, FENTY and Puma logos embossed in gold foil, and chrome details, this aesthetic was inspired by the pentagon and stitching of a football (PUMA and Fenty)
The Phatty Creeper is a bold and disruptive manifestation of Rihanna's vision. The silhouette is wrapped in high-quality suede, featuring a padded PUMA strap, FENTY logo on the tongue, gold-tipped laces and a rubber outsole – a design that highlights creativity and legitimizes the legacy of one of the most influential artists of the 2000s – in black versions with white stripes, blue with yellow stripes and purple with orange stripes.
And, Rihanna, as creative director, clearly not only brings the Phatty Creeper to life, but also redefines aesthetic standards in the FENTY x PUMA campaign.
Photographed by Philippa Price, the campaign explores the juxtaposition between the strange and the exaggerated, highlighting the bold elements of the sneaker.
Maria Valdes, product director at PUMA, explained that the sneaker represents the pure embodiment of the 2000s, marked by voluminous silhouettes, vibrant colors, with prominent logos, complemented by contemporary footwear fashion that adopts a more minimalist and versatile approach.
The sneakers feature designs that value clean lines, sophisticated palettes and innovative materials, reflecting a preference for timeless elegance that contrasts with the visual exuberance characteristic of the 2000s – a transition that reveals a stylistic evolution, incorporating elements from the past in a more refined way and adapted to tastes. modern.
Since the launch of the Creeper, the Fenty x Puma line has expanded beyond footwear to feature a variety of apparel pieces that capture the essence of different themes, from gothic to traditional college to the Motocross/X Games universe.
Rihanna, with her inclusive vision, embraces diversity and promotes representation in fashion, breaking barriers and inspiring a new generation.
The Puma Creeper Phatty will launch for the first time in North America on November 30th, available online and at select retailers. The global premiere is scheduled for December 1st (including here in BR).
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