The renowned Cachafaz, specialized in Argentine alfajores, is officially arriving in Brazil, initially in the North and Northeast regions, opening its first branch in the Iguatemi Bosque shopping mall in Fortaleza.
According to the expansion plan for physical points of sale, the brand plans to open stores in Salvador and Recife soon, followed by Aracaju and Belém. The objective is to establish 15 points of sale in Brazilian territory.
Investment of R$9 million
Cachafaz's expansion project in Brazil involves an investment of more than R$9 million, allocating approximately R$650,000 for the launch of each store.
Cachafaz's product catalog covers the traditional alfajor, as well as other variations of the Argentine delicacy, chocolates, cookies, among others.
The history of Cachafaz
The history of Cachafaz is a true journey of flavor and success that began in the vibrant city of Buenos Aires, in 2001. Born from the entrepreneurial dream of three brothers, the brand's initial purpose was to bring the sweetness and tradition of the famous Argentine sweet to inside and outside the country.
The brothers, with a clear vision and an indomitable passion for Argentine confectionery, decided to open their own company. Inspired by recipes passed down from generation to generation in their family, they began producing and selling dulce de leche, a true icon of local gastronomy.
The choice of the name “Cachafaz” was a tribute to the cunning and talent that these entrepreneurs had. In local slang, “cachafaz” is someone who is skillful, cunning and who can excel in their activities with mastery. The name perfectly reflected the spirit of the brand, which wanted to stand out in the market for the quality and authenticity of its products.
In the early years, Cachafaz focused on establishing a solid foundation, perfecting its production techniques and sourcing the best ingredients. They knew that the quality of dulce de leche depended on the excellence of the milk and sugar used, so they made a point of working with local suppliers who shared the same high standards.
Little by little, thanks to the dedication of the brothers and the warm welcome of the public, Cachafaz began to expand its operations. It didn't take long for the milk cream da Cachafaz became an indispensable item on Argentine tables and began to conquer the taste of international consumers.
Over the years, Cachafaz introduced new products to its line, such as alfajores, cookies and other typical sweets, all following the same philosophy of quality and authenticity. The brand has become synonymous with excellence, and its trajectory is an example of how passion and commitment can transform a small family business into a respected name loved by gourmets around the world.
POR 
ENG