What you need to know
| SUMMARY |
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| 🚗💡 Chevrolet launches the concept of “Bigmalism” with the Spin, highlighting space, safety and technology. Campaign with Marcos Mion includes TV, out-of-home media and actions with creators. Plus: giant pizzas and participation in “Caldeirão do Mion”. |
What is worth highlighting
Related Posts
| HIGHLIGHTS |
|---|
| 1. “Bigmalism” challenges minimalism by focusing on large families. |
| 2. Campaign created by the Commonwealth //WMcCann. |
| 3. Marcos Mion stars in the commercial, reinforcing the message “Everything is Big”. |
| 4. Innovative inclusion in reality shows and distribution of 40cm pizzas. |
| 5. Chevrolet Spin is present in “Caldeirão do Mion” in a creative way. |
| 6. The campaign embraces a multichannel strategy, from TV to social media. |
| 7. Detailed technical sheet, showing the involvement of a multidisciplinary team. |
Credits
| CREDITS |
|---|
| Advertiser: Chevrolet |
| Advertising Agency: Commonwealth//WMcCann |
| Client: Chris Rego, Guilherme Arruda, Federico Wassermann, Diana Reynoso, Rebecca Nascimento |
| CEO Agency: Renata Bokel |
| CCO: Hugo Rodrigues, Dani Ribeiro |
| Creative Direction: Carol Patrocínio, André Leotta |
| Business Director: Mariana Magalhães |
| VP of Media: Andreia Abud |
| Head of Production: Camila Naito |
| Film producer: Nuv&m |
| Director of Photography: Kairo Marcel Lenz |
| Produtora de Som: AudioInk |
| Illustrator: Rogério Puhl |
| Post-production: Sinapse Post |
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