Orfeu Cafés celebrates Niemeyer in incredible packaging and cups

This one is for designers, architects and coffee lovers. In fact, it is for everyone, because beauty has to be for everyone. And that is the case with these packaging and this limited collection of cups, all in the best Niemeyer style.

Microlote Orfeu Cafés Especiais

Em uma união perfeita entre arte e tecnologia, a Orfeu Cafés Especiais anunciou o lançamento de um microlote de café e uma coleção de xícaras exclusivas em homenagem a Oscar Niemeyer, uma das figuras mais emblemáticas da arquitetura moderna brasileira. Este lançamento, que ocorre durante a SP-ARTE, em São Paulo, presta tributo ao legado inconfundível de Niemeyer, cujas obras transformaram o cenário urbano brasileiro e mundial.

A coleção “Xícaras Orfeu Edição Especial Niemeyer” surge de uma colaboração inédita entre a Orfeu Cafés Especiais e a agência CPB (Crispin Porter Bogusky), utilizando avançadas ferramentas de inteligência artificial para criar designs que capturam a essência das linhas fluidas e orgânicas características do trabalho de Niemeyer. Esses designs, uma vez concebidos pela IA, foram trazidos à vida através da habilidade artesanal dos artistas Lair Uaracy e Fernando Aidar, mestres da cerâmica e do design plástico, que trabalharam juntos para incorporar a beleza e a fluidez das formas de Niemeyer na solidez da cerâmica.

“We want people to experience, through cups of coffee seen from Niemeyer's perspective and with the help of artificial intelligence, a new way of enjoying our coffee, connecting with the creative environment that Niemeyer valued so much during his creative process.”

Fabio Gianetti, marketing director at Orfeu

The campaign also features an exciting film, which will be shown in the main cinemas in Brazil, detailing the entire coffee production process at Fazenda Rainha, site of the iconic Santa Clara chapel designed by Niemeyer, and revealing the behind-the-scenes behind the creation of this collection special cups. This film not only highlights the role of artificial intelligence in conceiving the designs, but also celebrates the collaboration with the Niemeyer family and the dedication of the artists involved in the project.

Davi Sabry, creative director at CPB, comments on the importance of technology in the project: “Artificial intelligence was crucial for us to achieve a collection with such richness and precision of detail, respecting the Niemeyerian aesthetic of curves and fluid shapes. This is a worthy tribute to Niemeyer’s genius, allowing people to feel, in a certain way, his presence and legacy when enjoying our coffee.”

Hoping to delight coffee lovers and admirers of Niemeyer's art, Orfeu Cafés Especiais and CPB invite everyone to celebrate this fusion of art, technology and flavor. The cups, in addition to being true works of art, promise to transform each sip of coffee into an immersive and sensorial experience.