“Hypnovels” is an innovative project developed by Pereira O'Dell in partnership with Silverside AI, aimed at transforming books into fascinating animations, using artificial intelligence (AI) to create a new visual language for literary narratives.
This project, born from experimentation during the launch of a novel, reveals profound lessons about creativity and work in the current context, dominated by AI. Here is a simplification of the six lessons learned through this project, with practical examples:
- Avoid Emulation of the Ancient: Instead of simply turning a book into a film of questionable quality, Hypnovels proposes creating a new form of literary experience through animation, elevating the way we interact with books.
- Innovation as Experimentation: Innovation does not just come from ideas, but from the courage to experiment without the guarantee of success. Hypnovels started as a hunch, without firm commitments, but with an openness to explore new possibilities.
- The Importance of Passion: Enthusiasm for the project kept the team motivated, even when the concept was difficult for others to visualize. This passion was crucial in bringing Hypnovels to life.
- Unite Thought and Action: In this project, conception and execution go hand in hand, requiring a different type of creators who are able to think and do simultaneously.
- Creativity through AI: For the first time, we have the ability to create ideas that can generate their own ideas, a concept both fascinating and disturbing, demonstrated by Hypnovels' potential to create unique visual narratives.
- Execution is Key: In addition to creativity, the ability to assemble an effective team, work within the system and build alliances are critical aspects for the success of innovations like Hypnovels.
For more information, visit the website Hypnovels.com and see some examples of what this project is capable of creating. If you're a writer, consider signing up for the beta and contributing to the development of this innovative art form.
What is worth highlighting
| HIGHLIGHTS |
|---|
| 1. Hypnovels is not a client, advertising idea, but a design, technology and business idea. |
| 2. Innovation in design involves experimentation and passion for creation. |
| 3. AI allows you to conceive ideas that generate your own ideas. |
| 4. Project execution is crucial, requiring skill and the ability to assemble a team. |
Credits
CREDITS:
Crested by Silverside AI — a Pereira O'Dell +Service Plan Group company
Creative Directors: PJ Pereira, Jason ApaliskiJuliana Constantino, Robert Lambrechts
Managing Director: Robert Wrubel
Head of Engineering: Thomas Marban
Editor-in-Chief: Andrew Postman
Strategy Director: Lyndsey Fox
Style Designer: Nurlan Abdullayev
Developers: Timothy Niko, Emily Sun, Chris Barber
Creative Technologist: Alexander Rea
PR Coordination: Emma Swanson
Partnerships Coordination: Johnny Rohrbach
Identity Design: Eduardo “Dudu” Gomes
Prototype Consultant: Paul Trillo
Prototype Programming: John Steinmeyer
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