What you need to know
Coca-Cola has launched a new global OOH campaign called 'Recycle Me' to inspire people to recycle their soft drink cans.
| SUMMARY |
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| Coca-Cola launches 'Recycle Me' campaign to encourage can recycling. |
What is worth highlighting
Related Posts
| HIGHLIGHTS |
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| 1. Campaign initially launched in Latin America. |
| 2. Pieces simulate the Coca-Cola logo after the can is crushed in the recycling process. |
| 3. Developed by WPP Open X, led by Ogilvy New York. |
| 4. Logo images taken from real crushed cans. |
| 5. Ambitious project uses unique logo for each OOH execution. |
| 6. Film documenting the process will be released later this month. |
| 7. Coca-Cola's goal is to make 100% of its packaging recyclable by 2025. |
| 8. Aim to collect and recycle one bottle or can for every one sold by 2030. |
Credits
Agencies: WPP & Ogilvy New York
Global Chief Creative Officer: Liz Taylor
Chief Creative Officer: Samira Ansari
Deputy Chief Creative Officer: Joe Sciarrotta
Global Creative Network Lead: Guillermo Vega
Executive Creative Director: Andrew Hunter
Creative Directors: Francesca Romana Ferracini & Alice Teruzzi
Senior Copywriter: Pete MacInnis
Art Director: Woojae Yoon
Head of Design: Brian Gartside
Senior Project Manager: Sarah Scardillo
Account Supervisor: Eva Sofia Lampell
Global Client Lead: Liam Parker
PR: Shani Athureliya
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