Nutella 60 years: new limited edition packaging

Nutella 60 years with special limited edition. The brand promises to surprise fans with exclusive packaging and unparalleled flavor.

What you need to know

SUMMARY
Nutella launches 18 new limited edition packaging to celebrate its 60th anniversary, with designs inspired by people who make us smile.

What is worth highlighting Nutella 60 years

HIGHLIGHTS
1. Nutella is present in more than 170 countries.
2. The birthday campaign focuses on spreading smiles.
3. Consumers can customize their own jar of Nutella.
4. The brand will raffle off trips to Italy and other prizes.
Nutella 60 anos. Limited edition Nutella 60 years anniversary jar with colorful fashion design on white background.
Limited edition Nutella jar celebrating 60 years with smiley face design and camera graphics against white background.
Nutella chocolate hazelnut spread jar celebrating 60 years with smiley face design and books, labeled as high in sugar and saturated fats.
Nutella 60th anniversary chocolate hazelnut spread jar with a smiling face design on white background
Nutella 60th anniversary jar with smiling face design on pink label
Limited edition Nutella 60th birthday jar with festive design on a transparent background.

Nutella Credits 60 years

CREDITS
Advertiser: Nutella
Advertising Agency: Not informed
Marketing Director: Not informed

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