No fiber, no football. Beautiful production by adam&eve Berlin and DDB Hamburg

Fiber optics will be key to the high-quality transmission of EURO 2024 matches, ensuring an immersive experience for football fans.

What you need to know

SUMMARY
Fiber optics are crucial to the broadcasting of football at EURO 2024, with Telekom ensuring the connection of host cities and stadiums to UEFA's IBC.

What is worth highlighting

HIGHLIGHTS
1. Importance of optical fiber for stable transmission.
2. Collaboration with award-winning director Andreas Nilsson.
3. Commercial broadcast on TV and internet until 04/22.
4. Creation by adam&eve Berlin and DDB Hamburg.

Credits

CREDITS
Advertiser: Telekom
Advertising Agency: adam&eve Berlin, DDB Hamburg
Marketing Director: Christian Loefert
Film Director: Andreas Nilsson
Video Production Company: Czar Film Berlin
Media Coordination: mindshare, Frankfurt; emetriq, Hamburg

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