https://www.youtube.com/watch?v=1AFZQOfj7nw
Comercial da The Martin Agency para Geico (a segunda maior seguradora de veículos dos Estados Unidos) explorando o conceito “Geico. Expect a whole lot more” (espere por muito mais). A campanha, que já teve uma estrutura similar com as conversas de mãe (momversations) agora muda para o universo dos “Bros”, usando o prefixo “bro” em várias palavras (“brofessor,” brotato chip,” “brotein shake”, etc ). Tem até um canal no YouTube com o “Brocabulary” em questão.
Ficha Técnica:
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Steve Bassett, Wade Alger
Creative Director: Neel Williams
Associate Creative Director: Justin Harris
Executive Producer: Brett Alexander
Broadcast Producer: Brian Camp
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Senior Project Manager: Jason Ray
Project Manager: Stephanie Burdette
Production Company: Dummy
Director: Harold Einstein
Director of Photography: Ramsey Nickell
Executive Producer/Line Producer: Eric Liney
Production Designer: Patrick Lumb
Editorial Company: Arcade
Editor: Dave Anderson
Assistant Editor: Andrew Balasia
Managing Partner/EP: Sila Soyer
Producer: Gavin Carroll
Editorial Company: Running With Scissors
Assistant Editor: Drew Neuhart
Telecine: The Mill
Colorist: Greg Reese
Animation/VFX: The Mill
Producer: Colin Blaney
2D lead: Keith Sullivan, Jeff Butler
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus
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