With just a few days left before the start of the World Cup in Qatar, Budweiser is rapidly changing its beer sales points in the World Cup stadiums. The change is the result of a decision by the royal family of Qatar, which is an absolutist country.
The decision would have been communicated to FIFA last Sunday, the 13th. Budweiser is the global beverage brand that sponsors the event. The royal family's decision is linked to alcohol policy within the nation. In a statement, the company confirmed that it had been communicated just eight days before the event.
Drink consumption at the World Cup was the subject of much speculation, as Qatar is a country with a strict policy on the subject. On Monday, the 14th, FIFA made the official guide available for World Cup fans, who will be in Qatar. In addition to useful information about access to stadiums and transportation, the material elucidates these issues.
According to the guide, “alcohol is not part of the local culture, but hospitality is”. Alcoholic drinks will be served in licensed restaurants, bars and hotels and will be available in other locations such as the FIFA Fan Festival, starting at 6:30 pm.
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