Trident and Free Fire launch jacket inspired by Alok's skin

Trident and Free Fire come together to launch an exclusive jacket inspired by DJ Alok's skin, the game's icon.

What you need to know

Trident, in partnership with Free Fire and Alok, launches a jacket inspired by the DJ's skin in the game. The “Unlock the Game” campaign offers two ways to win the jacket: a draw for 50 units and a championship with streamers and the player Nobru. Registration for the draw is open until 5/31/2024 and for the championship until 5/12/2024.

SUMMARY
Trident, Free Fire and Alok launch a jacket inspired by the game's skin. “Unlock the Game” campaign draws 50 jackets and promotes a championship with prizes. Registration open until May 2024.

What is worth highlighting

HIGHLIGHTS
1. Partnership between Trident, Free Fire and Alok.
2. Jacket inspired by Alok's skin in the game.
3. Draw for 50 jackets and championship with prizes.
4. Participation of streamers and Nobru player.
5. Registration for the draw until 5/31/2024 and for the championship until 5/12/2024.
6. Campaign developed by Leo Burnett Tailor Made.
7. Trident brand elements within the Free Fire game.

Credits

CREDITS
Advertiser: Trident
Partnership: Free Fire and Alok
Advertising Agency: Leo Burnett Tailor Made
Senior Marketing Manager: Isabela Zyad
CCO by Leo Burnett: Vinícius Stanzione
Streamers: Gorilla e Fig
Player: Nobru

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