What you need to know
Trident, in partnership with Free Fire and Alok, launches a jacket inspired by the DJ's skin in the game. The “Unlock the Game” campaign offers two ways to win the jacket: a draw for 50 units and a championship with streamers and the player Nobru. Registration for the draw is open until 5/31/2024 and for the championship until 5/12/2024.
SUMMARY |
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Trident, Free Fire and Alok launch a jacket inspired by the game's skin. “Unlock the Game” campaign draws 50 jackets and promotes a championship with prizes. Registration open until May 2024. |
What is worth highlighting
HIGHLIGHTS |
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1. Partnership between Trident, Free Fire and Alok. |
2. Jacket inspired by Alok's skin in the game. |
3. Draw for 50 jackets and championship with prizes. |
4. Participation of streamers and Nobru player. |
5. Registration for the draw until 5/31/2024 and for the championship until 5/12/2024. |
6. Campaign developed by Leo Burnett Tailor Made. |
7. Trident brand elements within the Free Fire game. |
Credits
CREDITS |
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Advertiser: Trident |
Partnership: Free Fire and Alok |
Advertising Agency: Leo Burnett Tailor Made |
Senior Marketing Manager: Isabela Zyad |
CCO by Leo Burnett: Vinícius Stanzione |
Streamers: Gorilla e Fig |
Player: Nobru |