For the occasion, the brand prepared a complete series of new features, from cans with exclusive designs from the Sintonia and Round 6 series to an experience space for the Bud Zero multiverse, with special activities inspired by iconic moments from these two Netflix hits. Series.
The Bud Zero activation scenarios are reminiscent of its last launched campaign, titled “Any day is a day”, which is available on the brand's official website.
With the aim of approaching pop culture, the video presented great references to successful series and films, exploring the brand's different multiverses and highlighting that, with Bud Zero, any day is special. In this sense, as it is a non-alcoholic drink, the brand found the perfect opportunity to get closer to entertainment fans by participating in the Netflix event. Series.
“Além de ser uma cerveja icônica presente em grandes eventos e festivais, Bud Zero é uma cerveja que possibilita a exploração de novas experiências. Com isso, queremos mostrar que também pode proporcionar momentos marcantes, conectando seus multiversos e participando de experiências surpreendentes, como esta no TUDUM, evento da Series”, afirma Carolina Caracas Gargione, diretora de marketing da Budweiser.
It is worth remembering that the brand, which is part of Ambev's beverage portfolio, was elected the best non-alcoholic beer among national and international samples on the market, in a blind test carried out independently by Estadão's “Paladar” column, with a jury composed of by experts in alcoholic and non-alcoholic beers.
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