There are 100 thousand podcasts with video on Spotify!

Spotify has released new statistics related to its video podcast offering: there are now more than 100,000 video podcasts on the platform.

Since video podcasts have been available in nearly every Spotify market, they have become essential to the podcast experience, with shows around the world using the format to deepen their engagement and presence with their fans. They also announced which markets publish the most podcasts with video: United States, Brazil, Mexico, United Kingdom and Germany.

As shared at the event StreamOn in March, Spotify works to expand the availability of podcasts with video through Spotify for Podcasters, a new hub for creators, to ensure they have the option to connect with their fans on a deeper level. There was consistent positive growth in audience retention and episode viewership among programs that adopted video. At the time of the event, there were 70 thousand podcasts with video on the platform.

Spotify introduced podcasts with video in 2020 for a select number of shows, followed by a larger rollout in 2021. In 2022, it enabled the feature in some markets, including Brazil, in July of that year, and made it fully available to even more creators through the Spotify for Podcasters platform.