ALLGOOD, in its new design venture for Oatier, presents bold and vibrant packaging that reflects the brand's mission to revolutionize the oat milk market. Using Irish oat 100% and a secret formulation that promises a creamier, more flavorful experience, Oatier stands out in a saturated oat milk market. The logo and typographic style, with a dense and striking shadow, stand out on the packaging, capturing the consumer's attention.
Click on images to enlarge
A Brand with an Audacious Mission
The Ancient Grain Company proposed an audacious challenge: create a name and brand for a new oat milk that could shake up the market. During the branding workshop, the team identified Oatier's main differentiators: the exclusive use of pure 100% Irish oats and a secret formulation that ensures a creamier and more flavorful drink, especially for coffee.
Design that Catches the Eye
With the aim of making the brand stand out on the shelves, the ALLGOOD team designed a logo and typographic style that seems to jump out of the packaging, thanks to the use of a dense and impactful shadow. The vertical positioning of the logo on the packaging maximizes space and ensures that Oatier stands out as much as possible.
Unique Language and Tone of Voice
The branding team created a complete language for Oatier, developing a tone of voice that the brand could adopt, building on the name. This included the use of comparative adjectives and a variety of puns.
Conquering the Irish Market
Oatier is now taking Dublin's coffee shops by storm, capitalizing on its Irish heritage and use of 100% Irish oats. Its calling card, the Barista Oat packaging, is taking the coffee world by storm, claiming superiority in terms of steaming, pouring, creaminess and flavor.
Brand Strategy and Engagement
As a key part of the brand launch, Oatier focused on the “coffee moment,” involving coffees, latte art and a variety of content aimed at baristas. The brand is constantly creating content and working in partnership with the incredible team at Oatier to shake up the oat drinks market and establish Oatier as a challenger brand in Ireland. Actions include barista training competitions, Spotify playlists for coffee appreciation, latte art competitions and merchandise packages.
POR 
ENG