New video for “Kiss of Life” reaches 2M views in just a few hours

Discover the phenomenon of the South Korean band Kiss of Life and their impact on the music industry with the hit “Midas Touch”.

Well, obviously Kiss of Life isn't really my style. The band with Kiss in the name from my time is different. But that doesn't matter at all, because I'm not a target either. And I won't venture to judge the band either. What justifies the post is the production. And the phenomenon itself. The video has been out for a few minutes and already has 2,778,893 views at the time of writing this text.

This is the South Korean band K-Pop “Kiss of Life” and his latest video, for “Midas Touch”.

I, watching the video from the height of my accumulated generations, share that my first reaction is that the world is more equal than ever. The references are the same, which makes me a bit lazy. But the production is good.

Kiss of Life

Kiss of Life Fact

  • Kiss of Life is a South Korean Kpop girl group formed by Julie, Natty, Belle and Haneul, who debuted on July 5, 2023 under S2 Entertainment.
  • The name Kiss of Life reflects the group's ambition to breathe new life into the music industry with their music and charm, focusing on concepts that revolve around the different stages of life.
  • Belle is the daughter of Korean singer Shim Shin and cousin of singer Cherry Coke. She was a composer for SM Entertainment.
  • Natty participated in the South Korean reality shows Sixteen and Idol School, but was not chosen for the final formation of the groups formed in these programs. She debuted as a soloist in 2020.
  • Julie was a trainee at The Black Label, a sub-label of YG Entertainment, from 2017 to 2020.
  • S2 Entertainment announced preparations for the release of Kiss of Life in December 2022, and the group was officially announced in February 2023.
  • The group debuted with the EP “Kiss of Life” on July 5, 2023 and released the second EP “Born to Be XX” on November 8, 2023.
  • Kiss of Life held its first fan meetings in Japan and Thailand in February and March 2024, respectively.
  • They released the single album “Midas Touch” on April 3, 2024.
  • The group cites BLACKPINK, 2NE1, BIGBANG, Ariana Grande, SZA, Rihanna, and Rosalía as some of their musical influences.
  • Kiss of Life was chosen as the global ambassador for makeup brand Maybelline New York on February 19, 2024.
  • The group's discography consists of two extended plays and thirteen singles to date.
  • They have received numerous nominations and awards since their debut, including wins for “New Artist of the Next Generation” at the 2024 Circle Chart Music Awards, “Global Rising Star” at the Hanteo Music Awards, “Best New Artist” at the Korean Culture and Entertainment Award for 2023, and “Rookie Female Idol” at the 2024 Korean First Brand Awards.
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