Percival Caropreso 31 posts 0 comments

Since 1970 working in Marketing and Communication, Strategy, Creation and Production, Positioning, Identity, Image & Reputation, Building Vision, Mission, Values & Principles, Internal Culture in agencies and companies. Between 1991 and 2005: General Manager and Creative Director of McCann-Erickson-Brazil and Latin America. In 2005, founder of Setor 2 ½, the strategic merger between the Second and Third Sectors: consultancy to give strategic meaning, optimize the integration of economic-financial capital, human capital, social capital and environmental capital.